OCR Creative iMedia R093 (J834) exam questions and paper builder

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Suggested time	45 minutes

1Complete the sentence1 markMedia Industry Sectors

Complete the sentence. Write one word or phrase from the list in the space.

audio
digital imaging and graphics
music
special effects
video

A is a media product that is a recording of moving images, such as a television programme or a film.

[1 mark]

Mark scheme

Correct answer only

Indicative content

Video (1)

Guidance

Spelling not important

Do not accept:

Special effects (these are added to a video, they are not a recording of moving images)

Example answers and how they were marked

Full marks1/1

video

Why: Correct: video is the media product that is a recording of moving images, such as a television programme or a film (1).

No marks0/1

special effects

Why: Near miss: special effects are used in television programmes and films but are added to the video rather than being the recording, so the do-not-accept line gives no mark.

No marks0/1

audio

Why: Audio is a different media product, based on sound rather than moving images, so it does not complete the sentence.

2Identify2 marksJob Roles in the Media Industry

Identify two responsibilities of a director.

[2 marks]

Mark scheme

Two from e.g.

Indicative content

Direct the actors/performers (1)
Interpret the script (1)
Make creative decisions about the production (1)
Oversee the filming/production (1)
Work with the crew/heads of department (1)
Guide the creative vision (1)
Award credit for any other appropriate response

Guidance

Accept equivalent terminology

Do not accept:

Write the script - this is the script writer
Operate the camera or edit the footage - these are technical roles (camera operator, video editor)

Example answers and how they were marked

Full marks2/2

1 Direct the actors during each scene.

2 Interpret the script to plan how the production will be filmed.

Why: One mark for directing the actors (1); one mark for interpreting the script (1).

Some marks1/2

1 Oversee the filming of the production.

2 Operate the camera during filming.

Why: Overseeing the filming is credited (1); operating the camera is a technical role, not the director's responsibility, so no mark (0).

No marks0/2

1 Write the script for the production.

2 Edit the footage after filming.

Why: These are the script writer's and video editor's responsibilities, not the director's, so no credit.

3Explain or Describe2 marksJob Roles in the Media Industry

Sanderling Railway Trust is making a short documentary about the restoration of a steam locomotive. The documentary will be shown to visitors at the trust's museum.

Describe one job role that is specific to the post-production phase.

[2 marks]

Mark scheme

Read whole response and award

One mark for a job role that is specific to the post-production phase

AND/OR

One mark for what that role does during post-production

Up to two marks for describing one role e.g.

Indicative content

Video editor
Sound editor
Cuts/trims/arranges footage that has already been recorded
Adds titles/visual effects to the recorded footage
Edits/balances/mixes the recorded audio
Adds music/sound effects to the recorded footage
Removes unwanted noise

Example responses

Video editor (1) cuts and arranges the recorded footage into the final documentary (1)
Sound editor (1) edits and balances the audio so the narration is clear (1)
Video editor (1) adds titles and visual effects to the footage after it has been recorded (1)
Sound editor (1) removes unwanted noise from the recorded audio (1)
Award credit for any other appropriate response

Guidance

The post-production roles in the specification are video editor and sound editor. Award credit for any other role that works only after filming.

Do not accept roles that work in other phases, e.g. camera operator (production), audio technician (production), animator (works in all phases), script writer (pre-production)

Example answers and how they were marked

Full marks2/2

A sound editor edits and mixes the recorded audio so that the narration and the background sounds are balanced.

Why: Names a post-production role (1) and describes what it does during post-production (1).

Some marks1/2

A video editor.

Why: Names a post-production role (1) but gives no description of what the role does.

No marks0/2

A camera operator films the locomotive during post-production.

Why: Camera operator is a production role, so neither the role nor the description is credited.

4Explain or Describe2 marksMedia Industry Sectors

Draycott Games is a small company that makes digital games. It is planning a new game based on a popular cartoon series.

Explain what is meant by digital games.

[2 marks]

Mark scheme

Read whole response and award

One mark for what digital games are/an example of a digital game

AND/OR

One mark for being interactive/controlled by the player

Up to two marks for an explanation e.g.

Example responses

Games played on a console/PC/mobile phone (1) that the player controls (1)
Software entertainment (1) that reacts to the player's actions (1)
A game downloaded to a device (1) that uses graphics and sound for the player to interact with (1)
An electronic game (1) where the player makes choices to complete levels/goals (1)
Award credit for any other appropriate response

Guidance

Do not accept:

Board games/card games/physical games

Example answers and how they were marked

Full marks2/2

Digital games are games played on a device such as a mobile phone or console and the player controls what happens on screen.

Why: Identified a digital device (1) and explained player control/interactivity (1).

Some marks1/2

Digital games are games that you can play on a computer.

Why: Identified a digital device (1) but did not explain how the game is interactive or controlled.

No marks0/2

A digital game is a board game that you play with friends using cards.

Why: Describes a board/card game, which is a physical game and is not accepted.

5Explain or Describe2 marksMedia Industry Sectors

Dunmere Press used to print a monthly magazine about country walks. It now publishes the same magazine online and as an eBook as well as on paper.

Explain what is meant by digital publishing.

[2 marks]

Mark scheme

Read whole response and award

One mark for content being published/distributed in digital form

AND/OR

One mark for an example of a digital publishing product/where it is read

Up to two marks for an explanation e.g.

Example responses

Content such as books/magazines (1) is published and read in a digital form (1)
Publishing a product online (1) that people read on a tablet/e-reader/smartphone (1)
A magazine/newspaper that is not printed (1) but is made available on a website/app (1)
An eBook (1) that is downloaded from an eBook store and read on an e-reader (1)
Award credit for any other appropriate response

Guidance

Accept equivalent terminology e.g. 'electronic publishing', 'online publishing'

Do not accept:

Printing a magazine/newspaper on paper - this is print publishing

Example answers and how they were marked

Full marks2/2

Digital publishing is when books, magazines or newspapers are published online in a digital form so that they can be read on a device such as a tablet or e-reader.

Why: Gave digital form of publication (1) and a product/where it is read (1).

Some marks1/2

Digital publishing means content is made available in a digital form.

Why: Gave the digital form of publication (1) but no example of a product or where it is read.

No marks0/2

Digital publishing is when a magazine is printed on a printing press so it can be sold in shops.

Why: Describes print publishing, which the mark scheme does not accept.

6Explain or Describe2 marksMedia Industry Sectors

Explain what is meant by a graphic novel.

[2 marks]

Mark scheme

Read whole response and award

One mark for a book/long-form story told in pictures/comic style

AND/OR

One mark for further detail of how it is presented or used (e.g. panels, speech bubbles, sequential art, a complete self-contained story)

Up to two marks for an explanation e.g.

Example responses

A story told in pictures (1) in the style of a comic but published as a full-length book (1)
A book-length comic (1) that uses panels and speech bubbles to tell a complete story (1)
Sequential art/graphics (1) that tell a longer, self-contained story in one book (1)
A comic in book form (1) aimed at an older audience than a children's comic (1)
Award credit for any other appropriate response

Guidance

Accept 'comic' to mean pictures/illustrations arranged in panels

Do not accept:

A novel that is only text with no pictures - a single comic strip

Example answers and how they were marked

Full marks2/2

A graphic novel is a story told in comic-style pictures and is published as a full-length book, using panels and speech bubbles to tell the whole story.

Why: Says it is a story told in pictures in comic style (1) and adds further detail of presentation, panels and speech bubbles, as a complete book-length story (1).

Some marks1/2

A graphic novel is a comic that is made into a whole book.

Why: Gives the idea of a book-length comic (1) but adds no further detail of how it is presented or what it is used for, so the second mark is not earned.

No marks0/2

A graphic novel is a novel with no pictures in it, just lots of text.

Why: Describes a text-only novel, which is the opposite of a graphic novel and is not accepted.

7Explain two6 marksJob Roles in the Media Industry

Mossgate Collective is a small group of three filmmakers. It is making a short online advert for a local pet shop.

Explain two reasons why one person may perform more than one job role on a small production like this advert.

[6 marks]

Mark scheme

Indicative content

Answers may include reference to the following reasons, linked to the size and scale of the production

Small team / fewer staff
there are not enough people employed to cover every separate job
one person may take on roles such as camera operator and video editor
Limited budget / cost
the production cannot pay for separate specialists
combining roles saves money
Small amount of work in one role
there may not be enough work for a full-time specialist
a person may cover another role as well
Need for flexibility
an individual may cover another role when someone is absent or a task is urgent

Award credit for any other appropriate response

Guidance

A reason identified without explanation may be awarded 1 mark.

Levels

Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two reasons are identified – and two explanations attempted; Shows detailed knowledge and understanding of why one person may perform more than one role; Reasons are clearly explained; Consistently uses appropriate terminology.
Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two reasons are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of why one person may perform more than one role; Reasons are adequately explained; Sometimes uses appropriate terminology.
Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one reason is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of why one person may perform more than one role; Reason is explained in a basic way; Use of appropriate terminology is limited.
0 marks: Response is not worthy of credit

Example answers and how they were marked

Full marks6/6

Mossgate Collective only has three people, so there are not enough staff to cover every separate job. This means one person may be the camera operator and the video editor for the advert, because the team cannot employ a specialist for each role. The budget for a small advert is also limited, so the company cannot pay for separate specialists such as a graphic designer and a photographer; combining roles saves money and keeps costs down. There is also not enough work in one role to employ a full-time specialist for the whole project, so individuals take on more than one job to get the advert finished. On a small production like this, people also need to be flexible and cover tasks when someone is absent or a job is urgent, which means they perform more than one role.

Why: Identifies more than two reasons, including fewer staff and limited budget, and explains them clearly in relation to why one person performs more than one role; meets all Level 3 descriptors.

Some marks4/6

A small team may not have enough money to employ separate specialists, so one person does several roles to save money. The project is also small.

Why: Identifies two reasons and explains the budget reason adequately, but the second reason is only stated; this is a sound Level 2 response at the top of the band.

Some marks1/6

The team is small.

Why: Identifies one reason (small team) but gives no explanation of how this leads to one person performing more than one role; 1 mark under the guidance for an identified reason without explanation.

8Explain two6 marksJob Roles in the Media Industry

Marchmont Greetings makes greetings cards. It is creating an animated online advert for a new range of birthday cards, aimed at people who buy cards online.

Explain two ways a sound editor could contribute to the online advert.

[6 marks]

Mark scheme

Indicative content

Answers may include reference to the following aspects of a sound editor's contribution

Editing recorded audio
cutting and arranging dialogue, voiceover or sound recordings to fit the animation
removing unwanted noise or mistakes from the audio
Adding music and sound effects
placing background music or effects to match the birthday card scenes
making the advert feel lively and suitable for the product
Mixing and balancing levels
balancing music, voiceover and effects so each can be heard clearly
setting a comfortable volume for people watching online
Synchronising sound with the animation
matching sounds to the movement of characters or text so they happen at the right time
Exporting audio for online use
preparing the finished audio in a suitable format and level for the online advert
Working with others
following the creative director's vision
liaising with the animator or video editor to fit the sound to the visuals
naming the creative director, animator or video editor as a collaborator is creditworthy where it explains how the sound editor contributes

Award credit for any other appropriate response

Do not accept:

Writing the script, directing actors, filming with a camera, designing the birthday card artwork or editing video footage (these are other roles' responsibilities)

Levels

Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two ways are identified – and two explanations attempted; Shows detailed knowledge and understanding of the role; Contribution is clearly explained, giving a reason for each way and how it improves the advert; Consistently uses appropriate terminology.
Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two ways are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of the role; Contribution is adequately explained; Sometimes uses appropriate terminology. At the top of this level, both ways are identified and one is explained with a reason, while the other may be only stated.
Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one way is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of the role; Contribution is explained in a basic way; Use of appropriate terminology is limited.
0 marks: Response is not worthy of credit

Example answers and how they were marked

Full marks6/6

A sound editor edits the recorded voiceover and removes background noise, so the advert sounds clear and professional when customers watch it online. They also add music and sound effects and mix the levels, because the music should support the animation without drowning out the voiceover. This means viewers can hear the message about the birthday cards and the advert feels lively. They synchronise the sounds to the moving characters and text, so effects happen at the right moment and the animation looks polished. Working with the creative director, they keep the sound suitable for the brand, which helps the advert appeal to people buying cards online.

Why: Identifies two clear ways (editing/mixing audio and adding/synchronising music and effects) and explains both with reasons and impact on the advert; meets all Level 3 descriptors.

Some marks4/6

The sound editor removes unwanted noise from the voiceover so the advert is clear. They also add music to the animation.

Why: Identifies two ways and explains the first with a reason; the second is only stated. This meets the top of Level 2, where one way is explained and the other is stated.

No marks0/6

The sound editor films the animation with a camera and writes the script for the advert.

Why: Gives camera operator and script writer responsibilities, not sound editor responsibilities; no creditworthy point. The mark scheme does not accept these.

9Explain two6 marksMedia Industry Sectors

Pageturn creates revision materials for driving instructors. It is making a revision guide for learners who are preparing for their driving theory test.

Explain two ways that an eBook could be used to deliver the revision guide to learners.

[6 marks]

Mark scheme

Indicative content

Answers may include reference to the following aspects, grouped by the way the eBook is used. Any two distinct ways should be credited.

Access on a digital device
a digital version of the revision guide read on a smartphone, tablet, computer or e-reader
downloaded from an eBook store or opened in a reading app
learners can carry it without the weight of a printed book
Multimedia content to support revision
short video clips, audio explanations or animations
links to interactive quizzes
searchable text, bookmarks or notes
Updating the content
new rules or questions can be changed digitally
learners can download the latest version so the guide is up to date
Accessibility features
change text size, font or background colour
read aloud options
Cost and delivery
no printing or delivery costs
learners do not wait for a physical copy to arrive

Award credit for any other appropriate response

Guidance

Credit any two distinct ways, whether from the list above or any other appropriate way. The sub-bullets are examples within a way and are not separately creditworthy.

Do not accept: An eBook described as a physical printed book posted to learners

Levels

Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two ways are identified – and two explanations attempted; Shows detailed knowledge and understanding of eBooks; Use of an eBook is clearly explained; Consistently uses appropriate terminology.
Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two ways are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of eBooks; Use of an eBook is adequately explained; Sometimes uses appropriate terminology.
Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one way is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of eBooks; Use of an eBook is explained in a basic way; Use of appropriate terminology is limited.
0 marks: Response is not worthy of credit

Example answers and how they were marked

Full marks6/6

An eBook is a digital version of the revision guide that learners download from an eBook store and read on a smartphone, tablet, computer or e-reader. This means learners can carry the whole guide with them without the weight of a printed book, so they can revise on the bus or at home, and they can use the search and bookmark tools to jump straight to the topic they need. A second way is that the eBook can include multimedia content, such as short video clips, audio explanations and links to interactive quizzes. This means a learner who finds a topic difficult can watch or listen to an explanation and then test themselves, which supports revision better than text alone.

Why: Identifies two ways and explains both in detail, linking each to revision; shows detailed knowledge of eBooks and uses terminology consistently, meeting all the Level 3 descriptors.

Some marks4/6

One way is that the revision guide can be read on a tablet or e-reader. This means learners do not have to carry a printed book, so they can revise anywhere. Another way is that it can have videos in it.

Why: Two ways are identified but only one is explained, with sound knowledge and some terminology: top of Level 2.

Some marks1/6

An eBook is a digital book that you read on a screen. It is good because it is small, and it can also be a printed book that is posted to learners.

Why: One basic way is identified with a limited explanation; the printed book idea is a misconception, so terminology and understanding are limited: Level 1.

10Explain two6 marksMedia Industry Sectors

CastleView makes visitor guides for historic sites. It is creating a guide for a castle that has rooms which are closed to the public.

Explain two ways that augmented reality (AR) or virtual reality (VR) could be used in the castle guide.

[6 marks]

Mark scheme

Indicative content

Answers may include reference to the following aspects

AR overlays digital content onto the real view through a camera or device
labels, text, images or 3D models over real rooms or objects
show how a room or object looked in the past
interactive information points or characters
VR creates a simulated environment or 360-degree experience
a tour of rooms that are closed to the public
a reconstruction of the castle in a different time period
an immersive experience using a headset or device
Supporting the visitor guide
quizzes, hotspots or navigation
helping visitors understand the history of the castle
making the guide more engaging and interactive

Award credit for any other appropriate response

Do not accept: AR and VR as the same thing, or a printed paper guide

Levels

Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two ways are identified – and two explanations attempted; Shows detailed knowledge and understanding of AR/VR; Use of AR/VR is clearly explained; Consistently uses appropriate terminology.
Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two ways are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of AR/VR; Use of AR/VR is adequately explained; Sometimes uses appropriate terminology.
Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one way is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of AR/VR; Use of AR/VR is explained in a basic way; Use of appropriate terminology is limited.
0 marks: Response is not worthy of credit

Example answers and how they were marked

Full marks6/6

AR could be used in the castle guide by letting visitors point a smartphone or tablet camera at a room and see digital labels, images or 3D models laid over the real view. This means they can learn what an object was used for without touching it, and they can see how a room looked in the past. VR could be used to create a simulated tour of rooms that are closed to the public. This means visitors can wear a headset and look around a detailed 3D copy of the room, so they can experience parts of the castle they would otherwise not see. Both make the guide more interactive and help explain the castle’s history.

Why: Identifies and explains two ways, one for AR and one for VR; detailed understanding and clear terminology, meeting all Level 3 descriptors.

Some marks4/6

One way is that AR can show a 3D model of the castle when you point a phone at it. This means visitors can see what it looked like. Another way is VR could be used for a tour.

Why: Identifies two ways but only explains the AR way; sound knowledge and adequate explanation; some terminology, top of Level 2.

Some marks1/6

AR can put a picture on the real castle when you look at it through a phone. This is good because it is fun. VR is the same as AR, so it does the same thing.

Why: Identifies one basic AR way and gives a limited explanation; the statement that VR is the same as AR is a misconception, so Level 1.

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