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Media Industry Sectors Exam Questions

15 OCR Creative iMedia R093 (J834) exam-style questions on Media Industry Sectors (R093 Media industry - The Media Industry), 36 marks in all. Answer them on paper or print them, then open the mark schemes and example answers to see how each is marked.

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1Multiple choice1 mark

Which traditional media sector produces physical magazines and brochures?

[1 mark]
  • AFilm
  • BPrint publishing
  • CRadio
  • DTelevision
Mark scheme

Answer: (B) Print publishing (1)

Guidance

Correct answer only

Do not accept: Any other option

Example answers and how they were marked
Full marks1/1

B Print publishing

Why: Selected the traditional media sector that produces physical magazines and brochures (1).

No marks0/1

D Television

Why: Television broadcasts programmes, not physical magazines and brochures, so no mark.

No marks0/1

C Radio

Why: Radio is an audio broadcast sector, not print publishing, so no mark.

2Multiple choice1 mark

Which media product is a song performed by a band or solo artist?

[1 mark]
  • AAnimation
  • BAudio
  • CMusic
  • DVideo
Mark scheme

Answer: (C) Music (1)

Guidance

Correct answer only

Example answers and how they were marked
Full marks1/1

C Music

Why: Selected music, the media product that is songs performed by bands and solo artists (1).

No marks0/1

B Audio

Why: Near miss: audio covers soundtracks, sound effects and audiobooks, but a song by a band or solo artist is music, so no mark — correct answer only.

No marks0/1

D Video

Why: Misconception: confuses music with video (a music video is a video product), so the answer is not music and earns no mark.

3Multiple choice1 mark

Which media product is a series of drawings or graphics shown in rapid sequence to show movement?

[1 mark]
  • AAnimation
  • BDigital imaging and graphics
  • CSpecial effects
  • DVideo
Mark scheme

Answer: (A) Animation (1)

Guidance

Correct answer only

Example answers and how they were marked
Full marks1/1

A Animation

Why: Selected the media product made from drawings or graphics shown in rapid sequence to show movement (1).

No marks0/1

B Digital imaging and graphics

Why: Digital imaging and graphics are still images, not a series shown in rapid sequence to show movement, so no mark.

No marks0/1

D Video

Why: Video is moving image footage, but it is not the product defined as a series of drawings or graphics shown in rapid sequence, so no mark.

4Complete the sentence1 mark

Complete the sentence. Write one word or phrase from the list in the space.

  • audio
  • digital imaging and graphics
  • music
  • special effects
  • video

A is a media product that is a recording of moving images, such as a television programme or a film.

[1 mark]
Mark scheme

Correct answer only

Indicative content

  • Video (1)

Guidance

Spelling not important

Do not accept:

  • Special effects (these are added to a video, they are not a recording of moving images)
Example answers and how they were marked
Full marks1/1

video

Why: Correct: video is the media product that is a recording of moving images, such as a television programme or a film (1).

No marks0/1

special effects

Why: Near miss: special effects are used in television programmes and films but are added to the video rather than being the recording, so the do-not-accept line gives no mark.

No marks0/1

audio

Why: Audio is a different media product, based on sound rather than moving images, so it does not complete the sentence.

5Complete the sentence1 mark

Complete the sentence. Write a word or phrase from the list in the space.

  • computer games
  • digital publishing
  • interactive media
  • internet
  • television

is the worldwide network of connected devices that hosts websites and online services.

[1 mark]
Mark scheme

Correct answer only

Indicative content

  • Internet (1)

Guidance

Do not accept:

  • Web / World Wide Web on its own
Example answers and how they were marked
Full marks1/1

internet

Why: Correct: the internet is the worldwide network of connected devices that hosts websites and online services.

No marks0/1

world wide web

Why: Near miss: the World Wide Web is a service that runs on the internet, not the network itself, and is not accepted on its own.

No marks0/1

interactive media

Why: Interactive media is a new media sector but it is not the worldwide network described in the sentence.

6Complete the sentence1 mark

Complete the sentence. Write a media product from the list in the space.

  • animation
  • digital games
  • eBooks
  • social media platforms
  • websites

are pieces of software that are played on a console, computer or mobile device for entertainment.

[1 mark]
Mark scheme

Correct answer only

Indicative content

  • Digital games (1)

Guidance

Accept:

  • Digital game (singular)
  • Computer games

Do not accept:

  • Games on its own / Animation / eBooks / Social media platforms / Websites
Example answers and how they were marked
Full marks1/1

digital games

Why: Correct: digital games are software played on a console, computer or mobile device for entertainment.

No marks0/1

games

Why: Near miss: 'games' on its own is too vague and is not the media product named in the list.

No marks0/1

animation

Why: Animation is a different media product and is not software played on a console, computer or mobile device.

7Identify2 marks

Pellham Planetarium is making a short film for visitors to its new space exhibition. The film will use special effects.

Identify two examples of special effects (SFX, VFX) that could be used in the film.

[2 marks]
Mark scheme

Two from e.g.

Indicative content

  • Stunts (1)
  • Props (1)
  • Animatronics (1)
  • Live-action weather/rain/wind (1)
  • Prosthetics (1)
  • Pyrotechnics/fires/explosions (1)
  • Green screen (1)
  • CGI/computer-generated imagery (1)
  • Award credit for any other appropriate response

Guidance

Accept equivalent terminology

Do not accept:

Animation/video - TV

Example answers and how they were marked
Full marks2/2

Stunts and green screen

Why: Stunts is a practical SFX example (1); green screen is a VFX example (1).

Some marks1/2

Stunts and animation

Why: Stunts earns (1); animation is a separate media product and is rejected by the do-not-accept line.

No marks0/2

Animation and video

Why: Both are separate media products and are rejected by the do-not-accept line.

8Identify2 marks

Harbourline Films is making a short film for a film festival. The film will include music.

Identify two media products, other than film, that could contain music.

[2 marks]
Mark scheme

Two from e.g.

Indicative content

  • Television programme (1)
  • Radio programme (1)
  • Digital game/computer game (1)
  • Website (1)
  • Social media platform/app (1)
  • Animation (1)
  • Video (1)
  • Award credit for any other appropriate response

Guidance

Accept equivalent terminology

Do not accept:

Film as this is excluded in the question

Music/song on its own - TV

Example answers and how they were marked
Full marks2/2

A television programme and a digital game.

Why: Television programme (1) and digital game (1).

Some marks1/2

A television programme and the film.

Why: Television programme credited (1); film is excluded by the question so is not credited (0).

No marks0/2

Music and a song.

Why: Both are music itself, not media products that could contain music; no credit.

9Explain or Describe2 marks

Draycott Games is a small company that makes digital games. It is planning a new game based on a popular cartoon series.

Explain what is meant by digital games.

[2 marks]
Mark scheme

Read whole response and award

One mark for what digital games are/an example of a digital game

AND/OR

One mark for being interactive/controlled by the player

Up to two marks for an explanation e.g.

Example responses

  • Games played on a console/PC/mobile phone (1) that the player controls (1)
  • Software entertainment (1) that reacts to the player's actions (1)
  • A game downloaded to a device (1) that uses graphics and sound for the player to interact with (1)
  • An electronic game (1) where the player makes choices to complete levels/goals (1)
  • Award credit for any other appropriate response

Guidance

Do not accept:

  • Board games/card games/physical games
Example answers and how they were marked
Full marks2/2

Digital games are games played on a device such as a mobile phone or console and the player controls what happens on screen.

Why: Identified a digital device (1) and explained player control/interactivity (1).

Some marks1/2

Digital games are games that you can play on a computer.

Why: Identified a digital device (1) but did not explain how the game is interactive or controlled.

No marks0/2

A digital game is a board game that you play with friends using cards.

Why: Describes a board/card game, which is a physical game and is not accepted.

10Explain or Describe2 marks

Dovetail Aerospace designs training for aeroplane maintenance engineers. It is creating a virtual reality (VR) training package for engineers to practise repairing engines.

Explain what is meant by virtual reality (VR).

[2 marks]
Mark scheme

Read whole response and award

One mark for what virtual reality is/example of

AND/OR

One mark for how the user experiences/interacts with it

Up to two marks for an explanation e.g.

Example responses

  • A computer-generated environment (1) that a user can explore/interact with (1)
  • A simulated 3D world (1) viewed through a headset (1)
  • Digital scenes (1) that make the user feel like they are really there (1)
  • A headset (1) that shows a 3D world the user can look around (1)
  • Award credit for any other appropriate response

Guidance

Accept equivalent terminology e.g. 'virtual world', 'computer simulation', 'immersive'.

Do not accept:

  • Descriptions of augmented reality (AR), e.g. digital images overlaid on the real world - AR
Example answers and how they were marked
Full marks2/2

Virtual reality is a computer-generated 3D environment that a user can explore and interact with using a headset.

Why: Identified a computer-generated environment (1) and explained how the user experiences/interacts with it using a headset (1).

Some marks1/2

Virtual reality is a computer-generated world.

Why: Identified a computer-generated environment (1) but did not explain how the user experiences or interacts with it.

No marks0/2

Virtual reality is when digital images are placed over the real world, like a character on your phone screen.

Why: Describes augmented reality (AR), not virtual reality (VR); this is not accepted.

11Explain or Describe2 marks

Dunmere Press used to print a monthly magazine about country walks. It now publishes the same magazine online and as an eBook as well as on paper.

Explain what is meant by digital publishing.

[2 marks]
Mark scheme

Read whole response and award

One mark for content being published/distributed in digital form

AND/OR

One mark for an example of a digital publishing product/where it is read

Up to two marks for an explanation e.g.

Example responses

  • Content such as books/magazines (1) is published and read in a digital form (1)
  • Publishing a product online (1) that people read on a tablet/e-reader/smartphone (1)
  • A magazine/newspaper that is not printed (1) but is made available on a website/app (1)
  • An eBook (1) that is downloaded from an eBook store and read on an e-reader (1)
  • Award credit for any other appropriate response

Guidance

Accept equivalent terminology e.g. 'electronic publishing', 'online publishing'

Do not accept:

  • Printing a magazine/newspaper on paper - this is print publishing
Example answers and how they were marked
Full marks2/2

Digital publishing is when books, magazines or newspapers are published online in a digital form so that they can be read on a device such as a tablet or e-reader.

Why: Gave digital form of publication (1) and a product/where it is read (1).

Some marks1/2

Digital publishing means content is made available in a digital form.

Why: Gave the digital form of publication (1) but no example of a product or where it is read.

No marks0/2

Digital publishing is when a magazine is printed on a printing press so it can be sold in shops.

Why: Describes print publishing, which the mark scheme does not accept.

12Explain or Describe2 marks

Explain what is meant by a graphic novel.

[2 marks]
Mark scheme

Read whole response and award

One mark for a book/long-form story told in pictures/comic style

AND/OR

One mark for further detail of how it is presented or used (e.g. panels, speech bubbles, sequential art, a complete self-contained story)

Up to two marks for an explanation e.g.

Example responses

  • A story told in pictures (1) in the style of a comic but published as a full-length book (1)
  • A book-length comic (1) that uses panels and speech bubbles to tell a complete story (1)
  • Sequential art/graphics (1) that tell a longer, self-contained story in one book (1)
  • A comic in book form (1) aimed at an older audience than a children's comic (1)
  • Award credit for any other appropriate response

Guidance

Accept 'comic' to mean pictures/illustrations arranged in panels

Do not accept:

  • A novel that is only text with no pictures - a single comic strip
Example answers and how they were marked
Full marks2/2

A graphic novel is a story told in comic-style pictures and is published as a full-length book, using panels and speech bubbles to tell the whole story.

Why: Says it is a story told in pictures in comic style (1) and adds further detail of presentation, panels and speech bubbles, as a complete book-length story (1).

Some marks1/2

A graphic novel is a comic that is made into a whole book.

Why: Gives the idea of a book-length comic (1) but adds no further detail of how it is presented or what it is used for, so the second mark is not earned.

No marks0/2

A graphic novel is a novel with no pictures in it, just lots of text.

Why: Describes a text-only novel, which is the opposite of a graphic novel and is not accepted.

13Explain two6 marks

Pageturn creates revision materials for driving instructors. It is making a revision guide for learners who are preparing for their driving theory test.

Explain two ways that an eBook could be used to deliver the revision guide to learners.

[6 marks]
Mark scheme

Indicative content

Answers may include reference to the following aspects, grouped by the way the eBook is used. Any two distinct ways should be credited.

  • Access on a digital device
  • a digital version of the revision guide read on a smartphone, tablet, computer or e-reader
  • downloaded from an eBook store or opened in a reading app
  • learners can carry it without the weight of a printed book
  • Multimedia content to support revision
  • short video clips, audio explanations or animations
  • links to interactive quizzes
  • searchable text, bookmarks or notes
  • Updating the content
  • new rules or questions can be changed digitally
  • learners can download the latest version so the guide is up to date
  • Accessibility features
  • change text size, font or background colour
  • read aloud options
  • Cost and delivery
  • no printing or delivery costs
  • learners do not wait for a physical copy to arrive

Award credit for any other appropriate response

Guidance

Credit any two distinct ways, whether from the list above or any other appropriate way. The sub-bullets are examples within a way and are not separately creditworthy.

Do not accept: An eBook described as a physical printed book posted to learners

Levels

  • Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two ways are identified – and two explanations attempted; Shows detailed knowledge and understanding of eBooks; Use of an eBook is clearly explained; Consistently uses appropriate terminology.
  • Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two ways are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of eBooks; Use of an eBook is adequately explained; Sometimes uses appropriate terminology.
  • Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one way is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of eBooks; Use of an eBook is explained in a basic way; Use of appropriate terminology is limited.
  • 0 marks: Response is not worthy of credit
Example answers and how they were marked
Full marks6/6

An eBook is a digital version of the revision guide that learners download from an eBook store and read on a smartphone, tablet, computer or e-reader. This means learners can carry the whole guide with them without the weight of a printed book, so they can revise on the bus or at home, and they can use the search and bookmark tools to jump straight to the topic they need. A second way is that the eBook can include multimedia content, such as short video clips, audio explanations and links to interactive quizzes. This means a learner who finds a topic difficult can watch or listen to an explanation and then test themselves, which supports revision better than text alone.

Why: Identifies two ways and explains both in detail, linking each to revision; shows detailed knowledge of eBooks and uses terminology consistently, meeting all the Level 3 descriptors.

Some marks4/6

One way is that the revision guide can be read on a tablet or e-reader. This means learners do not have to carry a printed book, so they can revise anywhere. Another way is that it can have videos in it.

Why: Two ways are identified but only one is explained, with sound knowledge and some terminology: top of Level 2.

Some marks1/6

An eBook is a digital book that you read on a screen. It is good because it is small, and it can also be a printed book that is posted to learners.

Why: One basic way is identified with a limited explanation; the printed book idea is a misconception, so terminology and understanding are limited: Level 1.

14Explain two6 marks

CastleView makes visitor guides for historic sites. It is creating a guide for a castle that has rooms which are closed to the public.

Explain two ways that augmented reality (AR) or virtual reality (VR) could be used in the castle guide.

[6 marks]
Mark scheme

Indicative content

Answers may include reference to the following aspects

  • AR overlays digital content onto the real view through a camera or device
  • labels, text, images or 3D models over real rooms or objects
  • show how a room or object looked in the past
  • interactive information points or characters
  • VR creates a simulated environment or 360-degree experience
  • a tour of rooms that are closed to the public
  • a reconstruction of the castle in a different time period
  • an immersive experience using a headset or device
  • Supporting the visitor guide
  • quizzes, hotspots or navigation
  • helping visitors understand the history of the castle
  • making the guide more engaging and interactive

Award credit for any other appropriate response

Do not accept: AR and VR as the same thing, or a printed paper guide

Levels

  • Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two ways are identified – and two explanations attempted; Shows detailed knowledge and understanding of AR/VR; Use of AR/VR is clearly explained; Consistently uses appropriate terminology.
  • Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two ways are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of AR/VR; Use of AR/VR is adequately explained; Sometimes uses appropriate terminology.
  • Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one way is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of AR/VR; Use of AR/VR is explained in a basic way; Use of appropriate terminology is limited.
  • 0 marks: Response is not worthy of credit
Example answers and how they were marked
Full marks6/6

AR could be used in the castle guide by letting visitors point a smartphone or tablet camera at a room and see digital labels, images or 3D models laid over the real view. This means they can learn what an object was used for without touching it, and they can see how a room looked in the past. VR could be used to create a simulated tour of rooms that are closed to the public. This means visitors can wear a headset and look around a detailed 3D copy of the room, so they can experience parts of the castle they would otherwise not see. Both make the guide more interactive and help explain the castle’s history.

Why: Identifies and explains two ways, one for AR and one for VR; detailed understanding and clear terminology, meeting all Level 3 descriptors.

Some marks4/6

One way is that AR can show a 3D model of the castle when you point a phone at it. This means visitors can see what it looked like. Another way is VR could be used for a tour.

Why: Identifies two ways but only explains the AR way; sound knowledge and adequate explanation; some terminology, top of Level 2.

Some marks1/6

AR can put a picture on the real castle when you look at it through a phone. This is good because it is fun. VR is the same as AR, so it does the same thing.

Why: Identifies one basic AR way and gives a limited explanation; the statement that VR is the same as AR is a misconception, so Level 1.

15Explain two6 marks

Northbay Media produces a weekly radio programme and a printed listings magazine for a coastal town. It wants to understand how the media industry is changing.

Explain two ways that traditional media sectors are evolving.

[6 marks]
Mark scheme

Indicative content

Answers may include reference to the following aspects

  • Film is evolving
  • images are recorded digitally instead of on celluloid film
  • finished films are sent to cinemas digitally on hard drives instead of as reels
  • Television is evolving
  • programmes are recorded digitally instead of onto tape
  • programmes are broadcast as a digital signal to aerials or satellites
  • Radio is evolving
  • audio is recorded and produced digitally instead of onto tape
  • radio is broadcast as a digital signal
  • Print publishing is evolving
  • products are written, edited and designed on computers
  • printed on a lithographic press for long print runs or a digital press for short or customised runs
  • Traditional sectors are using new media
  • offering content online or through social media
  • using the internet to reach audiences
  • the same product being used across different sectors

Award credit for any other appropriate response

Do not accept: Traditional media has not changed at all

Levels

  • Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two ways are identified – and two explanations attempted; Shows detailed knowledge and understanding of how traditional media sectors are evolving; The evolution of the sectors is clearly explained; Consistently uses appropriate terminology.
  • Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two ways are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of how traditional media sectors are evolving; The evolution of the sectors is adequately explained; Sometimes uses appropriate terminology.
  • Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one way is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of how traditional media sectors are evolving; The evolution of the sectors is explained in a basic way; Use of appropriate terminology is limited.
  • 0 marks: Response is not worthy of credit
Example answers and how they were marked
Full marks6/6

Television has evolved because programmes are now recorded digitally instead of onto tape, and they are broadcast as a digital signal to aerials or satellites. This means the picture and sound can be better and programmes can be stored and edited on computers. Print publishing has also evolved because magazines are now written, edited and designed on computers. They can then be printed on a lithographic press for long print runs, or on a digital press for short or customised runs, so a small local magazine can be produced without expensive plates. Radio has changed in the same way as television, moving from tape to digital recording and digital broadcast.

Why: Identifies and explains two ways, using television and print publishing; detailed understanding of how sectors are evolving; clear terminology, meeting all Level 3 descriptors.

Some marks4/6

One way is television now records digitally instead of using tape. This means programmes are easier to edit. Another way is print publishing uses computers.

Why: Identifies two ways but only explains the television way; sound knowledge and adequate explanation; some terminology, top of Level 2.

Some marks1/6

Television is recorded digitally now. This means it is better. Radio still uses tape and film is still sent to cinemas on reels.

Why: Identifies one basic way and gives a limited explanation; the statements about radio and film are misconceptions, so Level 1.

Keep practising Media Industry Sectors

More exam questions on R093 Media industry - The Media Industry

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