Purpose of Media Products Exam Questions

Answer: (C) Influence (1)

Guidance

Correct answer only

Answer: (B) Educate (1)

Guidance

Correct answer only

Answer: (C) Influence (1)

Guidance

Correct answer only

Answer: (D) Inform (1)

Guidance

Correct answer only

Correct answer only

Indicative content

• Advertise / Promote (1)

Guidance

Accept 'advertising' / 'promotion' / 'to advertise' / 'to promote' / 'advertise or promote'

Do not accept:

Inform – the video aims to attract customers, not just give them facts

Do not accept:

Educate, Entertain or Influence – these are other purposes and are not the main purpose of the video

Do not accept:

A description of the video (e.g. 'it shows the café and the food') – this is not a purpose

One from

Indicative content

• Educate (1)
• Teach (1)
• Train (1)

Guidance

Accept equivalent terminology

Do not accept:

Inform as the videos teach a skill rather than give facts

One from

Indicative content

• Inform (1)
• Give information/updates to walkers (1)
• Provide facts (1)
• Award credit for any other appropriate response

Guidance

Accept equivalent terminology

Do not accept:

Educate - TV

It shows the weather and open paths - TV

Advertise/promote - TV

Correct answer only

Indicative content

• Advertise/promote (1)

Guidance

Spelling not important

Accept 'advertise' or 'promote'

Do not accept:

Any other purpose from the list

Correct answer only

Indicative content

• Entertain (1)

Guidance

Spelling not important

Do not accept:

Educate / Inform – the game is not made to teach or to give information

A description of what the game contains, e.g. puzzle

Correct answer only

Indicative content

• Educate (1)

Guidance

Spelling not important

Accept 'educates', 'educated', 'education', 'to educate'

Do not accept:

Inform – the videos teach beginners a skill rather than just giving them facts

Entertain or Influence – neither is the purpose of a step-by-step teaching video

A description of what the videos are about, e.g. beekeeping / looking after a hive

Indicative content

Space | Answer

1 | Entertain (1)

2 | Educate (1)

Guidance

Correct answers only

Spelling not important

Accept 'entertains', 'entertaining', 'to entertain' in space 1

Accept 'educates', 'educating', 'to educate' in space 2

Do not accept:

Inform in space 2 – the lesson teaches pupils how to classify animals, it does not just give them facts

Read whole response and award

One mark for a way the video entertains visitors

AND/OR

One mark for the reasoning/effect, i.e. how this entertains visitors or what they get from it

Up to two marks for describing one way e.g.

Indicative content

• comedy/funny clips
• music/soundtrack
• highlights of the live shows
• animation/cartoon characters
• competitions/quizzes
• audience reactions

Example responses

• It could show clips of the comedy acts (1) so visitors laugh at the jokes (1)
• It could play lively music (1) so visitors enjoy the atmosphere on the pier (1)
• It could show highlights of last summer's shows (1) so visitors look forward to this year's shows (1)
• It could include an animated character (1) that tells jokes to the visitors (1)
• It could run a short quiz (1) that visitors take part in while they queue (1)
• Award credit for any other appropriate response

Guidance

Do not accept

It is fun - TV

Read whole response and award

One mark for what listeners learn or understand

AND

One mark for how the podcast helps them learn it (the method or content)

A method or content on its own, with no statement of what listeners learn, earns no marks.

Up to two marks for explaining one way e.g.

Indicative content

• explains a first aid procedure step by step
• uses an expert to give advice
• describes a real-life scenario
• asks listeners questions to check understanding

Example responses

• Listeners know the steps to take in an emergency (1) because the podcast explains what to do when someone is choking (1)
• Listeners trust the advice (1) as a nurse gives the first aid information (1)
• Listeners can see how the advice applies to them (1) through a story about a real accident (1)
• Listeners can check they understood the advice (1) by answering a quiz question at the end (1)
• Award credit for any other appropriate response

Guidance

Do not accept:

• They talk about first aid – a method on its own is too vague
• Answers about how the podcast is made, such as using a microphone – these do not say how listeners are educated

Read whole response and award

One mark for identifying a purpose of the magazine

AND/OR

One mark for an explanation of how the magazine meets that purpose

Up to two marks for explaining one purpose e.g.

Indicative content

• To educate readers about how to grow plants
• To inform readers about seasonal jobs in the garden
• To influence readers to try growing their own food

Example responses

• To educate readers (1) by giving advice on how to grow plants (1)
• To entertain readers (1) with quizzes and stories about famous gardens (1)
• To inform readers (1) by telling them about new tools they can buy (1)
• To advertise/promote (1) by showing adverts for garden centres (1)
• To influence readers (1) by encouraging them to grow their own vegetables (1)
• Award credit for any other appropriate response

Guidance

Do not accept:

• It has articles/photos of gardens - this is content or appearance, not a purpose

Read whole response and award

One mark for what the poster teaches visitors

AND/OR

One mark for how this helps visitors understand or use the information

Up to two marks for describing one way e.g.

Indicative content

• which foods contain common allergens
• advice on keeping food safe in hot weather
• where cups, plates and food waste should be recycled
• where the food is grown or how it is made
• healthy eating advice
• recipes or cooking tips

Example responses

• It could list which dishes contain nuts (1) so visitors with allergies know what is safe to eat (1)
• It could explain how to recycle cups and plates (1) so visitors put waste in the correct bin (1)
• It could show where the fruit and vegetables are grown (1) so visitors learn about local farms (1)
• It could give tips on storing food safely in hot weather (1) so visitors know how to keep their food fresh (1)
• It could include a QR code linking to recipes (1) so visitors can learn to cook the dishes at home (1)
• Award credit for any other appropriate response

Guidance

Do not accept:

• It is a poster
• Answers about who designed or printed the poster rather than how it educates visitors

Four from e.g.

Indicative content

• Advertise/Promote (1)
• Educate (1)
• Entertain (1)
• Inform (1)
• Influence (1)
• Award credit for any other appropriate response

Guidance

Accept equivalent terminology, e.g. persuade for influence

Do not accept:

Describing the content or features of a product rather than naming its purpose, e.g. bright colours, a funny script - TV

Indicative content

Answers may include reference to the following aspects about how the short video could promote the guided bike rides

• Raising awareness
• Tells local cyclists about rides they did not know the shop was running
• Makes the shop known to people who have not heard of it before
• Showing customers what they would be buying
• Shows the routes and what a ride is really like, so people know what they would be paying for
• Shows real riders and staff, so people trust the shop to run a well organised ride
• Persuading the audience to book
• Gives a price or an offer, so the rides look good value
• Tells viewers what to do next, such as book now or call in at the shop, so interest turns into bookings
• Reaching the right audience
• Posted on the shop's pages and the cycling club's page, so it reaches people who already ride and may want to join
• Can be shared by viewers, so it reaches more local people at no extra cost
• Uses the fun and excitement of the rides to make people want to try them
• Building a reputation
• Presents the shop as friendly and knowledgeable, so people choose it rather than another shop

Award credit for any other appropriate response.

Do not accept: an answer which only describes what the video shows, for example 'it has music and clips of bikes', without saying how this promotes the rides; an answer which only says the video is fun or exciting to watch, as this is the purpose of entertainment, not promotion; an answer which only gives a different purpose, such as to inform or educate, with no link to promoting the rides.

Levels

• Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two ways are identified – and two explanations attempted; Shows detailed knowledge and understanding of how the video can promote the rides; Promotion is clearly explained; Consistently uses appropriate terminology.
• Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two ways are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of how the video can promote the rides; Promotion is adequately explained; Sometimes uses appropriate terminology.
• Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one way is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of how the video can promote the rides; Promotion is explained in a basic way; Use of appropriate terminology is limited.
• 0 marks: Response is not worthy of credit

Indicative content

Answers may include reference to the following aspects about how the animated series could entertain

• Creating amusement through comedy
• jokes, slapstick, funny voices or silly mistakes (1)
• this makes children laugh and enjoy the show (1)
• Engaging the audience with a story
• adventure, mystery, conflict or a cliffhanger (1)
• this makes children excited and want to watch the next episode (1)
• Using characters
• likeable, funny or relatable characters (1)
• the audience cares what happens to them (1)
• Using music and sound
• a catchy theme tune, songs or sound effects (1)
• these improve the mood and make the show memorable (1)
• Offering escapism or relaxation
• a fantasy setting or simple fun (1)
• the audience forgets everyday routine and relaxes (1)
• Providing shared enjoyment
• catchphrases or repeated jokes children can share (1)
• talking about it with friends adds to the enjoyment (1)

Award credit for any other appropriate response.

Do not accept: an answer which only says the series is funny or fun without saying how this entertains; an answer which gives a different purpose, such as to educate or inform.

Levels

• Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two ways are identified – and two explanations attempted; Shows detailed knowledge and understanding of how the animated series can entertain; Entertaining purpose is clearly explained; Consistently uses appropriate terminology.
• Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two ways are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of how the animated series can entertain; Entertaining purpose is adequately explained; Sometimes uses appropriate terminology.
• Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one way is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of how the animated series can entertain; Entertaining purpose is explained in a basic way; Use of appropriate terminology is limited.
• 0 marks: Response is not worthy of credit

Indicative content

Answers may include reference to the following aspects about how the video could promote the salted caramel bar

• Making the product easy to recognise
• close-up shots of the bar and wrapper
• showing the brand name and logo clearly
• Highlighting what is special about the bar
• taste, texture or ingredients
• why it is different from other chocolate bars
• Giving shoppers a reason to buy now
• launch offer, discount or limited-time promotion
• competition or free sample
• Encouraging shoppers to act
• clear call to action, such as 'buy now' or where to buy
• link or QR code to the shop
• Creating an emotional response
• humour, nostalgia or a feel-good story linked to eating the chocolate
• showing people enjoying the bar
• Reaching the right audience
• posting where shoppers spend time online
• using people like the target shoppers in the video
• Building brand awareness
• repeating the company name, logo and slogan
• making the video shareable so more shoppers see it

Award credit for any other appropriate response

Do not accept:

• An answer that only describes what is in the video, such as 'it has a song', without saying how this promotes the bar.
• An answer that only gives a different purpose, such as 'it entertains people' or 'it educates people', with no link to advertising or promoting the bar.

Levels

• Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two ways are identified – and two explanations attempted; Shows detailed knowledge and understanding of how the video can advertise or promote the chocolate bar; The promotional purpose is clearly explained; Consistently uses appropriate terminology.
• Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two ways are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of how the video can advertise or promote the chocolate bar; The promotional purpose is adequately explained; Sometimes uses appropriate terminology.
• Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one way is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of how the video can advertise or promote the chocolate bar; The promotional purpose is explained in a basic way; Use of appropriate terminology is limited.
• 0 marks: Response is not worthy of credit

Indicative content

Answers may include reference to the following ways the leaflet could inform visitors

• Practical information
• opening times, ticket prices and dates
• a map or directions to the reserve and around it
• facilities such as toilets, café and accessible paths
• Safety and rules
• staying on paths and keeping dogs on leads
• protecting wildlife and staying safe near water
• What visitors can see and do
• which birds and animals to look out for
• trails, events and activities
• Contact and booking
• a phone number, website or email address
• how to book or ask for help

Award credit for any other appropriate response.

Accept answers that do not use the word 'inform' where they clearly describe giving visitors facts or information.

Do not accept: a purpose other than inform, such as 'to entertain' or 'to advertise', as one of the ways; an answer which only describes what the leaflet looks like or contains without saying how this informs visitors; a business aim such as 'to make money'.

Levels

• Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two ways are identified – and two explanations attempted; Both ways are explained with a reason or effect (e.g. because, so, this means that); Award 6 marks where both explanations are developed; award 5 marks where both are explained but one is less developed; Shows detailed knowledge and understanding of how a leaflet can inform; Ways are clearly explained; Consistently uses appropriate terminology.
• Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two ways are identified – at least one explanation attempted; Award 4 marks where one way is clearly explained and the second is identified, or where both ways are explained briefly; award 3 marks where the explanation is limited; Shows sound knowledge and/or understanding of how a leaflet can inform; Ways are adequately explained; Sometimes uses appropriate terminology.
• Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one way is identified – at least one explanation is attempted; Award 1 mark where the explanation is basic, with little detail; award 2 marks where the explanation is slightly developed; Shows limited knowledge and/or understanding of how a leaflet can inform; Way is explained in a basic way; Use of appropriate terminology is limited.
• 0 marks: Response is not worthy of credit