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Legal Issues Exam Questions

20 OCR Creative iMedia R093 (J834) exam-style questions on Legal Issues (R093 Media industry - Pre-production Planning), 48 marks in all. Answer them on paper or print them, then open the mark schemes and example answers to see how each is marked.

Revise Legal Issues first

1Multiple choice1 mark

Which legal consideration is intended to protect a person's reputation from false statements?

[1 mark]
  • AData protection
  • BDefamation
  • CHarassment
  • DPrivacy
Mark scheme

Answer: (B) Defamation (1)

Guidance

Correct answer only

Example answers and how they were marked
Full marks1/1

B Defamation

Why: Correct option: defamation protects a person's reputation from false statements (1).

No marks0/1

A Data protection

Why: Wrong legal consideration: data protection protects personal data, not reputation; no mark.

No marks0/1

C Harassment

Why: Wrong legal consideration: harassment concerns repeated unwanted contact, not false statements damaging reputation; no mark.

2Multiple choice1 mark

Which is required before recording images on private property?

[1 mark]
  • ADefamation
  • BHarassment
  • CLibel
  • DPermission
Mark scheme

Answer: (D) Permission (1)

Guidance

Correct answer only

Example answers and how they were marked
Full marks1/1

D Permission

Why: Correct option: permission is required before recording images on private property (1).

No marks0/1

A Defamation

Why: Wrong option: defamation is a legal issue about false statements damaging reputation, not a permission needed to record on private property (0).

No marks0/1

C Libel

Why: Wrong option: libel is a type of defamation, not permission to record on private property (0).

3Multiple choice1 mark

Which is an impact on an individual of a media producer publishing inaccurate personal information about them?

[1 mark]
  • ADamage to their reputation
  • BLoss of their privacy
  • CRepeated unwanted contact
  • DThe right to be informed
Mark scheme

Answer: (A) Damage to their reputation (1)

Guidance

Correct answer only

Example answers and how they were marked
Full marks1/1

A Damage to their reputation

Why: Correct option: publishing inaccurate personal information can damage an individual's reputation (1).

No marks0/1

B Loss of their privacy

Why: Loss of privacy is an invasion-of-privacy issue, not an impact of publishing inaccurate information; no mark.

No marks0/1

D The right to be informed

Why: Confuses a data protection right with an impact on an individual; no mark.

4Multiple choice1 mark

Kestrel Bay Theatre is producing a printed advert.

Which form must be signed by each person who appears in a commercial photograph?

[1 mark]
  • ABuildings permission
  • BHighways permission
  • CLocation permission
  • DModel release form
Mark scheme

Answer: (D) Model release form (1)

Guidance

Correct answer only

Do not accept: Any other option

Example answers and how they were marked
Full marks1/1

D Model release form

Why: Correct option: a model release form gives permission to use a person's image commercially (1).

No marks0/1

C Location permission

Why: Wrong document: location permission is for the place used, not the person photographed; no mark.

No marks0/1

A Buildings permission

Why: Wrong document: buildings permission is for buildings in the background, not people; no mark.

5Identify1 mark

Ashgrove Theatre Company is producing a printed programme for its new play. The programme includes a written article about a local councillor.

Which type of defamation could occur if the article contains a false statement that damages the councillor's reputation?

[1 mark]
Mark scheme

Correct answer only

Indicative content

  • Libel (1)

Guidance

Do not accept:

Defamation - TV

Slander - it is a spoken statement

Example answers and how they were marked
Full marks1/1

Libel.

Why: Correct answer: libel is the written type of defamation (1).

No marks0/1

Defamation.

Why: Too broad: the question asks for the written type; 'Defamation' is rejected in the mark scheme.

No marks0/1

Slander.

Why: Wrong type: slander is spoken, not written; rejected in the mark scheme.

6Identify1 mark

Farlow Debate Society is recording a live panel discussion for a podcast for its members. During the discussion, a guest makes a false statement about a person who sponsors the society.

Which type of defamation is the guest's statement?

[1 mark]
Mark scheme

One from

Indicative content

  • Slander (1)
  • Spoken defamation (1)

Guidance

Accept equivalent terminology

Do not accept:

Defamation - TV

Libel

Example answers and how they were marked
Full marks1/1

Slander.

Why: Correct answer: slander is the spoken type of defamation (1).

No marks0/1

Defamation.

Why: Too broad: the question asks for the spoken type, and 'Defamation' is rejected in the mark scheme.

No marks0/1

Libel.

Why: Wrong type: libel is written, not spoken, and is rejected in the mark scheme.

7Complete the sentence1 mark

Complete the sentence. Write a word from the list in the space.

  • defamation
  • harassment
  • libel
  • privacy
  • slander

Repeated, unwanted contact with a person that is likely to cause them distress or fear is called .

[1 mark]
Mark scheme

Correct answer only

Indicative content

  • Harassment (1)
Example answers and how they were marked
Full marks1/1

harassment

Why: Correct term from the list (1).

No marks0/1

invasion of privacy

Why: Names the wider topic but not the term defined by the sentence (0).

No marks0/1

privacy

Why: Confuses harassment with the right to privacy, so no credit under 'Correct answer only' (0).

8Complete the sentence1 mark

Complete the sentence. Write a word from the list in the space.

  • defamation
  • harassment
  • permission
  • privacy
  • trespass

Repeated, unwanted contact with a person that is likely to cause distress or fear is known as .

[1 mark]
Mark scheme

Correct answer only

Indicative content

  • Harassment (1)
Example answers and how they were marked
Full marks1/1

harassment

Why: Names the term for repeated, unwanted contact likely to cause distress or fear (1).

No marks0/1

privacy

Why: Related to the same legal area, but privacy is the right invaded, not the term defined; 0 marks.

No marks0/1

defamation

Why: Defamation is a false statement damaging reputation, not repeated unwanted contact; 0 marks.

9Identify2 marks

Fenwick Community Radio is making a short documentary about a local hospital. The documentary will include filming inside the hospital and in the street outside.

Identify two ways Fenwick Community Radio could protect the privacy of people when filming the documentary.

[2 marks]
Mark scheme

Two from e.g.

Indicative content

  • Ask patients/staff for consent before filming them (1)
  • Blur the faces of anyone who does not consent (1)
  • Only film in areas of the hospital agreed with staff/management (1)
  • Follow the hospital's rules for filming (1)
  • Do not film anyone who has asked not to be filmed (1)
  • Avoid filming children/patients who cannot consent without permission (1)
  • Remove identifying details from the documentary (1)
  • Do not obstruct the highway when filming in the street (1)
  • Do not harass people in the street / stop filming anyone who asks you to (1)
  • Ask people in the street if they are happy to be filmed (1)
  • Award credit for any other appropriate response

Guidance

Accept equivalent terminology

Do not accept:

Copyright, libel or data protection on their own without saying how they protect privacy - TV

Example answers and how they were marked
Full marks2/2

Ask patients and staff for consent before filming them. Blur the faces of anyone who does not want to be shown.

Why: Two creditworthy actions: consent (1) and blurring faces (1).

Some marks1/2

Ask patients for consent before filming them.

Why: One creditworthy action: consent (1); no second action given.

No marks0/2

Add a copyright notice to the documentary so patients cannot copy it.

Why: No credit: copyright does not protect a person's privacy; the mark scheme rejects this.

10Identify2 marks

Fairbourne Press is an online news service. It is writing a weekly newsletter about local businesses and plans to publish an article criticising a restaurant.

Identify two actions Fairbourne Press should take to avoid defamation in the article.

[2 marks]
Mark scheme

Two from e.g.

Indicative content

  • Check that claims/facts in the article are accurate/true (1)
  • Keep evidence/proof for statements made (1)
  • Use reliable sources (1)
  • Offer the restaurant a right of reply/give the restaurant a chance to respond before publishing (1)
  • Have the article checked by a legal adviser before publishing (1)
  • Award credit for any other appropriate response

Guidance

Accept equivalent terminology

Accept 'libel' or 'slander' as equivalent to defamation

Do not accept:

Publishing anonymously - TV

Example answers and how they were marked
Full marks2/2

Check that every claim in the article is true and can be proved. Offer the restaurant a right of reply before publishing.

Why: Two creditworthy actions: checking accuracy (1) and offering a right of reply before publication (1).

Some marks1/2

Use reliable sources for the article.

Why: One creditworthy action: using reliable sources (1); no second action given.

No marks0/2

Publish the article anonymously so the restaurant cannot sue the newsletter.

Why: No credit: publishing anonymously does not avoid defamation; the mark scheme rejects this.

11Complete the sentence2 marks

Complete the sentences. Write a word from the list in each space. You can use each word only once or not at all.

  • defamation
  • libel
  • privacy
  • reputation
  • slander

Of the two types of defamation, is the type that is written rather than spoken.

A person named in a false written article published by Anwick Press Agency may find that their is damaged.

[2 marks]
Mark scheme

Indicative content

Space | Answer

1 | Libel (1)

2 | Reputation (1)

Guidance

Correct answers only

Spelling not important

Example answers and how they were marked
Full marks2/2

libel, reputation

Why: Space 1 libel, the written type of defamation (1); space 2 reputation, the thing damaged by a false written article (1).

Some marks1/2

libel, privacy

Why: Space 1 libel (1); space 2 privacy is not what a false written statement damages, so no mark.

No marks0/2

defamation, privacy

Why: Defamation is the general term covering both libel and slander, not the written type asked for in space 1 (0), and privacy does not answer space 2 (0).

12Complete the sentence2 marks

Complete the sentences. Write a word from the list in each of the two spaces. You can use each word only once or not at all.

  • income
  • privacy
  • property
  • reputation
  • safety

The purpose of data protection for Pinebrook Theatre is to protect people's , and the purpose of defamation laws is to protect people's .

[2 marks]
Mark scheme

Indicative content

Space | Answer

1 | Privacy (1)

2 | Reputation (1)

Guidance

Correct answers only

Spelling not important

Do not accept 'personal data' for space 1 or 'accurate' for space 2

Example answers and how they were marked
Full marks2/2

privacy, reputation

Why: Privacy for data protection (1) and reputation for defamation (1).

Some marks1/2

privacy, safety

Why: Privacy (1), but safety is not the purpose of defamation laws here (0).

No marks0/2

property, income

Why: Property and income are not the purposes named in the mark scheme; 0 marks.

13Explain or Describe2 marks

Jarrowdale Lifeboat Station is run by volunteers. It is publishing a programme for its summer open day, which includes a short profile of each volunteer crew member.

Explain one impact on an individual of Jarrowdale Lifeboat Station publishing inaccurate personal information about them in the programme.

[2 marks]
Mark scheme

Read whole response and award

One mark for an impact on the individual

AND/OR

One mark for an explanation of that impact

Up to two marks for explaining one impact e.g.

Indicative content

  • embarrassment/upset/distress
  • damage to their reputation
  • people believing something about them that is not true
  • unwanted contact from people who have read it
  • effect on their work/relationships
  • loss of trust in the lifeboat station
  • Award credit for any other appropriate response

Example responses

  • The volunteer could be embarrassed (1) because people they know will read something about them that is not true (1)
  • Their reputation could be damaged (1) so people in the local area may think badly of them (1)
  • They may be contacted by strangers (1) which could make them feel unsafe or worried (1)
  • They could lose trust in the lifeboat station (1) and decide to stop volunteering (1)
  • Award credit for any other appropriate response

Guidance

Accept equivalent wording.

A bare impact earns the first mark; the second mark is for saying how or why it affects the individual.

Do not accept

Impacts on the lifeboat station only, e.g. 'they could be taken to court' (the question asks about the individual)

Example answers and how they were marked
Full marks2/2

The volunteer could be embarrassed because people they know will read something about them that is not true

Why: Gives an impact on the individual (1) and explains it with a reason (1)

Some marks1/2

It could damage their reputation.

Why: Gives a creditworthy impact on the individual (1) but does not explain it, so the second mark is not earned

No marks0/2

The lifeboat station could be taken to court.

Why: Describes an impact on the media producer, not on the individual, which the mark scheme does not accept

14Explain or Describe2 marks

Jarrowdell Audio Tours is a company that makes audio walking tours of historic towns. It is recording a new tour with spoken commentary about the people and businesses in one town.

Explain one way slander could affect the content of the audio tour.

[2 marks]
Mark scheme

Read whole response and award

One mark for what slander is

AND/OR

One mark for saying how slander could affect the content

Up to two marks for one explanation e.g.

Example responses

  • Slander is a spoken false statement (1) so the commentary must be checked to make sure it is accurate (1)
  • Slander is saying something untrue that damages a person's reputation (1) so any claims about local people or businesses must be removed or changed (1)
  • A spoken false statement about a person (1) means the script must avoid naming them in a damaging way (1)
  • Slander is oral defamation (1) so the recorded speech must not include untrue criticism of a business (1)
  • Slander can damage a reputation through speech (1) so the producers must only include facts they can prove (1)
  • Award credit for any other appropriate response

Guidance

Accept equivalent terminology, e.g. 'spoken' for 'oral'.

Do not accept

Slander described as written/libel (that is libel)

Example answers and how they were marked
Full marks2/2

Slander is a spoken false statement that damages someone's reputation, so the commentary must be checked to make sure everything said about local people is true.

Why: Gives what slander is (1) and says how it affects the content of the audio tour (1)

Some marks1/2

Slander is a spoken false statement about someone.

Why: Gives what slander is (1) but does not say how it could affect the content (0)

No marks0/2

Slander is a written false statement, so the tour should not include any articles.

Why: Describes libel/written defamation, not slander, and gives no valid effect on the audio tour content

15Explain or Describe2 marks

Dunmere Ceramics makes pottery and sells it through an online shop. A photographer has taken photographs of the potters at work for the product pages of the shop.

Explain why Dunmere Ceramics needs permission from the potters before it publishes the photographs in the shop.

[2 marks]
Mark scheme

Read whole response and award

One mark for a reason why permission is needed

AND/OR

One mark for an explanation of that reason

Up to two marks for explaining why permission is needed e.g.

Indicative content

  • the photographs are being used for commercial purposes (to advertise products for sale)
  • the potters have a right to privacy over their image
  • permission sets out how and where the photographs can be used
  • publishing without permission could breach the potters' privacy and lead to a complaint or legal action
  • permission allows Dunmere Ceramics to publish the photographs without breaching the potters' rights
  • Award credit for any other appropriate response

Example responses

  • The photographs will be used to sell pottery (1) which is commercial use, so the potters must agree to their image being used (1)
  • The potters have a right to privacy (1) so they should be able to refuse to have their photograph published (1)
  • Permission states how the photograph can be used (1) so the potter knows where it will appear (1)
  • Publishing without permission could breach the potters' privacy (1) which could lead to a complaint or legal action (1)
  • Award credit for any other appropriate response

Guidance

A reason on its own earns the first mark; the second mark is for explaining it.

Accept equivalent terminology

Do not accept

Answers about who owns the copyright of the photographs (this question is about permission to publish the potters' image, not copyright ownership)

Example answers and how they were marked
Full marks2/2

The photographs will be used to help sell the pottery which is commercial use, so the potters must agree to their image being used

Why: Gives a creditworthy reason (1) and explains it by linking it to commercial use (1)

Some marks1/2

Because the potters have a right to privacy.

Why: Gives a creditworthy reason (1) but does not explain it, so the second mark is not earned

No marks0/2

Because the potters own the copyright of the photographs.

Why: A misconception about who owns copyright, which the mark scheme does not accept; it does not explain why publishing their image needs their permission

16Explain or Describe2 marks

Jarrowfield Beekeepers' Association is making a short promotional video for its website. A film crew will record members and beehives in a member's private garden.

Describe one action the association must take before recording images on the private property.

[2 marks]
Mark scheme

Read whole response and award

One mark for an action

AND/OR

One mark for why the action is needed/how it allows the recording to take place

Up to two marks for describing one action e.g.

Indicative content

  • ask the owner/landowner/member for permission
  • get written permission from the owner
  • agree any fee/conditions set by the owner
  • check the owner's rules for recording/filming
  • tell the owner what the images will be used for
  • Award credit for any other appropriate response

Example responses

  • Ask the member who owns the garden for permission (1) so the crew is allowed to record there (1)
  • Get written permission from the owner (1) so the association can use the images in the video (1)
  • Agree the fee and conditions with the owner (1) because a private owner can set rules for recording on their property (1)
  • Tell the owner what the images will be used for (1) so they can decide whether to allow the recording (1)
  • Award credit for any other appropriate response
Example answers and how they were marked
Full marks2/2

Ask the member who owns the garden for permission so the crew is allowed to record there.

Why: Gives a creditworthy action (1) and says why it is needed (1)

Some marks1/2

Ask the member who owns the garden for permission.

Why: Gives a creditworthy action (1) but does not say why it is needed (0)

No marks0/2

Take the video without asking anyone because the garden is private.

Why: Says no permission is needed on private property, which is the opposite of what is required

17Explain two6 marks

Kellbrook Documentary Studio makes short films about local businesses. It is making a documentary about a bakery owner in the town, to be shown to local residents.

Explain two legal issues that need consideration when Kellbrook Documentary Studio makes the documentary about the bakery owner.

[6 marks]
Mark scheme

Indicative content

Answers may include reference to the following legal issues

  • Defamation
  • A false statement about the bakery owner that is published and damages their reputation
  • Libel is defamation in a permanent form, such as a recorded or filmed documentary; slander is spoken defamation
  • The studio must check that claims are accurate and not publish false statements about the owner
  • Impact on the individual: damage to reputation, distress, loss of customers or income
  • Privacy and permissions
  • Permission is needed to film on private property, such as inside the bakery
  • Consent is needed from people who appear, and permission is needed to publish and use images commercially
  • The studio must avoid harassment and invasion of privacy when gathering footage
  • Impact on the individual: distress, embarrassment, loss of privacy
  • Data protection
  • Personal data collected about the bakery owner must be accurate and kept secure
  • Personal data must be used only for the stated purpose, and the rights of data subjects must be respected
  • Impact on the individual of inaccurate personal information: damage to reputation, distress

Award credit for any other appropriate response

Do not accept copyright, licences or logos as examples of defamation; these are intellectual property, not defamation.

Levels

  • Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two legal issues are identified – and two explanations attempted; Shows detailed knowledge and understanding of the legal issues; The legal issues and what the studio must do to comply are clearly explained; Consistently uses appropriate terminology.
  • Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two legal issues are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of the legal issues; The legal issues are adequately explained; Sometimes uses appropriate terminology.
  • Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one legal issue is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of the legal issues; The legal issue is explained in a basic way; Use of appropriate terminology is limited.
  • 0 marks: Response is not worthy of credit
Example answers and how they were marked
Full marks6/6

One legal issue is defamation. If the documentary includes a false statement about the bakery owner that damages their reputation, this could be libel because it is recorded and published to viewers. Kellbrook must check that all claims are true and keep evidence, because otherwise the owner could be shown as dishonest and lose customers. A second legal issue is privacy and permissions. The bakery is private property, so the studio needs permission from the owner to film there, and it should get consent from people who appear. Without this, filming could invade privacy or amount to harassment, and the owner could ask them to leave. Getting permissions and consent means the documentary can be published without breaching the owner's rights.

Why: Two legal issues are identified and both are explained with reasons and consequences, including what the studio must do to comply. Detailed knowledge of defamation and privacy/permissions is shown, with appropriate terminology throughout. Meets all Level 3 descriptors.

Some marks4/6

One legal issue is defamation because the documentary might say something false about the bakery owner, which could damage their reputation. Another legal issue is privacy because the studio needs permission to film inside the bakery.

Why: Two legal issues are identified and one is explained, showing sound understanding and some appropriate terminology. The second issue is only identified, so Level 3 is not met. This is a clear Level 2 answer.

Some marks2/6

Defamation is when someone says something bad about you, so the studio should not say anything bad about the bakery owner. They also need to pay for a licence to use the bakery's logo or that is defamation.

Why: One legal issue, defamation, is identified and explained in a basic way, showing limited knowledge and terminology. The licence and logo point is a misconception about intellectual property, not defamation, so it is not credited. Level 1.

18Explain two6 marks

Kellswater Planetarium is producing a souvenir guide to sell in its shop. The guide will include photographs of visitors looking at the exhibits and of the planetarium building.

Explain two permissions Kellswater Planetarium needs before it can publish these photographs in the guide.

[6 marks]
Mark scheme

Indicative content

Permission in this question means consent from a person or property owner before an image is published or used commercially. It can be recorded in writing, for example on a model release form or property release form.

Answers may include reference to the following permissions

  • Permission from people who can be identified in the photographs
  • ask visitors to consent before their image is published
  • use a model release form signed by each person
  • make sure consent covers commercial use in a guide that is sold, not just being photographed
  • if consent is not given, do not use the image or blur the person
  • Permission from the owner of the building or private property
  • ask the planetarium building owner or landowner for permission to use photographs taken there
  • follow any conditions the owner sets for photography or commercial use
  • without permission, publishing photographs taken on private property could breach the owner's rules or privacy
  • Permission for the particular use
  • the images must only be used for the purpose that was agreed
  • permission for editorial or personal use does not automatically allow commercial use in a sold guide
  • ask again if the planned use changes
  • Record the permissions
  • keep written consent or signed release forms
  • show what the photograph will be used for
  • Impact if permission is not obtained
  • invasion of privacy and complaints from the people shown
  • legal action or an order to withdraw the guide
  • damage to the planetarium's reputation and loss of trust
  • cost of reprinting or replacing the guide

Award credit for any other appropriate response

Do not accept: answers that say no permission is needed because the photographs were taken in a public place; reasons based only on politeness or someone being upset; copyrighting the guide.

Levels

  • Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two permissions are identified – and two explanations attempted; Shows detailed knowledge and understanding of permissions for publishing and commercial use of images; Permissions are clearly explained; Consistently uses appropriate terminology.
  • Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two permissions are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of permissions for commercial use of images; Permissions are adequately explained; Sometimes uses appropriate terminology.
  • Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one permission is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of permissions for publishing images; Permission is explained in a basic way; Use of appropriate terminology is limited.
  • 0 marks: Response is not worthy of credit
Example answers and how they were marked
Full marks6/6

Kellswater Planetarium must get consent from each visitor who can be identified in the photographs before it publishes the guide. A model release form should be signed so there is a record that the person agrees to their image being used in a guide that is sold. This is because commercial use is different from taking a photograph for personal or news use, and publishing without consent would invade the visitor's privacy and could lead to a complaint or legal action. The planetarium must also get permission from the owner of the building before it uses photographs taken inside. The owner can set conditions for photography and commercial use, so without permission the planetarium could be trespassing or breaking the owner's rules, and it might have to withdraw the guide or reprint it.

Why: Two permissions are identified and both are explained with legal/commercial reasons. Detailed understanding and appropriate terminology are used throughout. Meets all Level 3 descriptors.

Some marks4/6

The planetarium needs to get permission from visitors who appear in the photographs before it publishes the guide. This is because the guide is sold, so the photographs are being used commercially and the visitors' consent is needed. It also needs to get permission from the owner of the building before it publishes photographs taken inside.

Why: Two permissions are identified and the first is adequately explained using commercial use and consent. The second is only identified. This meets the Level 2 descriptors at the top of the band.

Some marks1/6

The planetarium should ask the visitors to sign a form before they are in the photographs. This is because it is polite and the visitors will be upset if they see themselves in the guide without being asked.

Why: One permission is identified (asking visitors to sign a form). The reason given is only about politeness and upset feelings, which is not a legal or commercial reason, so no explanation credit is awarded. This is Level 1.

19Explain two6 marks

Kingsbury Print Works is producing a commemorative booklet for Fennick Rowing Club's anniversary. The booklet includes short profiles of club members with their names, jobs and home towns.

Explain one impact on an individual and one impact on Kingsbury Print Works of publishing inaccurate personal information about the club members.

[6 marks]
Mark scheme

Indicative content

Answers may include reference to the following impacts

Impact on individuals

  • Damage to reputation
  • the false information may make others think badly of the person
  • this is defamation if it is a false statement that harms reputation (libel when written, slander when spoken)
  • Distress, embarrassment or upset
  • the person may be worried or humiliated by the inaccurate information being seen by others
  • Being treated unfairly or losing opportunities
  • people may make wrong judgements about the person, for example about their job or character
  • Asking for the information to be corrected
  • data protection gives the person rights over their personal data, including having inaccurate data corrected

Impact on media producers

  • Legal action or complaints
  • the person may take legal action or complain that the booklet is defamatory
  • the producer may have to prove the statement is true or withdraw it
  • Having to correct, apologise or withdraw the product
  • reprinting, editing or removing the booklet costs time and money
  • Damage to the producer's reputation
  • the client and audience may stop trusting the producer
  • the client may not use the producer again
  • Lost time and money
  • staff time spent dealing with complaints, corrections or reprints

Award credit for any other appropriate response

Levels

  • Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: One impact on an individual and one impact on the media producer are identified – and both are explained; Shows detailed knowledge and understanding of the impact of inaccurate personal information; Impacts are clearly explained; Consistently uses appropriate terminology.
  • Level 2 (3–4 marks): An adequate explanation which shows sound understanding: One impact on an individual and one impact on the media producer are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of the impact of inaccurate personal information; Impacts are adequately explained; Sometimes uses appropriate terminology.
  • Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one impact is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of the impact of inaccurate personal information; Impact is explained in a basic way; Use of appropriate terminology is limited.
  • 0 marks: Response is not worthy of credit
Example answers and how they were marked
Full marks6/6

The club member's reputation could be damaged because the booklet contains a false statement about their job. Readers may believe the inaccurate information, which could affect how they treat the person, and because the statement is printed in the booklet it could be libel. Kingsbury Print Works could also face legal action or a complaint from the club member, so it may have to withdraw the booklet, print a correction and apologise. This would cost the company time and money and could damage its reputation with the rowing club and other clients, who may not trust it with future work.

Why: One impact on an individual and one impact on the media producer are identified and both are explained with consequences. Detailed understanding of defamation and appropriate terminology are used. Meets all Level 3 descriptors.

Some marks4/6

The club member could be embarrassed because the booklet gives the wrong information about their job, and other people might believe it. Kingsbury Print Works might also have to reprint the booklet.

Why: Two impacts are identified, one on an individual and one on the producer, and the first is explained. The second is only identified, so this is Level 2 at the top of the band.

Some marks2/6

The club member might be upset because the booklet says the wrong job.

Why: One impact on an individual is identified with a basic reason. No impact on the producer is given, so this is Level 1.

20Explain two6 marks

Kingsbury Credit Union is creating a short video for its website about its members. It is collecting names, email addresses and video clips in which members can be identified from people who take part.

Explain two reasons why Kingsbury Credit Union must protect the personal data it collects from members taking part in the video.

[6 marks]
Mark scheme

Indicative content

Answers may include reference to the following reasons

  • To respect data subjects' rights
  • people have the right to know what personal data is collected and how it will be used
  • people can give or refuse consent and data should be used only for the stated purpose
  • people can ask to see or correct their data
  • To prevent harm to individuals
  • avoid loss, unauthorised access or sharing of names, email addresses and identifiable video clips
  • avoid distress, embarrassment or invasion of privacy
  • inaccurate personal information can damage a person's reputation
  • To protect the organisation
  • maintain trust and reputation
  • avoid complaints or legal problems
  • To store data only as long as needed
  • delete records when they are no longer needed to reduce the risk of misuse

Award credit for any other appropriate response

Award a maximum of two distinct reasons; do not credit the same reason twice. Do not credit overlapping points such as 'tell people what is collected' and 'get consent' as two reasons unless they are explained separately.

A sound explanation gives a reason or consequence for the individual or the organisation, e.g. 'so members can decide whether to take part' or 'so footage is not shared and causes distress'.

Accept 'privacy' only where it is linked to personal data.

Do not accept: 'be careful with data', or a named responsibility with no reason given. Do not accept answers about copyright, music licences or property releases.

Levels

  • Level 3 (5–6 marks): A thorough explanation which shows detailed understanding: Two reasons are identified – and two explanations attempted; Shows detailed knowledge and understanding of data protection; Reasons are clearly explained; Consistently uses appropriate terminology.
  • Level 2 (3–4 marks): An adequate explanation which shows sound understanding: Two reasons are identified – at least one explanation attempted; Shows sound knowledge and/or understanding of data protection; Reasons are adequately explained; Sometimes uses appropriate terminology.
  • Level 1 (1–2 marks): A brief explanation which shows limited understanding: At least one reason is identified – at least one explanation is attempted; Shows limited knowledge and/or understanding of data protection; Reason is explained in a basic way; Use of appropriate terminology is limited.
  • 0 marks: Response is not worthy of credit
Example answers and how they were marked
Full marks6/6

One reason is that members have rights over their personal data. The credit union must protect names, email addresses and identifiable video clips so that members know what is collected and why, and can decide whether to take part. If it did not, members could lose control over information about themselves and feel their privacy had been invaded. Another reason is that personal data can cause harm if it is lost, shared or used in the wrong way. The video clips identify people, so the credit union should store them securely and limit access; otherwise the footage could be shared without consent, causing embarrassment or distress and damaging the credit union's reputation. Keeping data accurate and correcting mistakes also matters because inaccurate personal information could unfairly damage a member's reputation.

Why: Two distinct reasons are identified and both are explained in detail: data subjects' rights and preventing harm from loss, sharing or inaccurate data. Detailed understanding and appropriate terminology are used throughout. Meets all Level 3 descriptors.

Some marks4/6

One reason is that members have a right to know how their personal data will be used, so the credit union should tell them what it is collecting and why. This lets members decide whether they want to take part. Another reason is that the data needs to be kept secure.

Why: Two reasons are identified, and the first is explained with a consequence for members. The second reason is only named without explanation. This is sound understanding at Level 2.

Some marks2/6

The credit union should keep members' names and email addresses safe so that other people cannot see them.

Why: One reason is identified and explained in a basic way. There is no second reason, so this is Level 1.

Keep practising Legal Issues

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