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Accessibility Exam Questions

15 Pearson BTEC Digital Information Technology Component 3 exam-style questions on Accessibility (A2 Impact of modern technologies), 47 marks in all. Answer them on paper or print them, then open the mark schemes and example answers to see how each is marked.

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1State / Give two2 marks

Copperbeech Climbing Centre is an indoor climbing venue. The centre is building a new website so that customers can book climbing sessions. Some of the centre's customers have a visual impairment.

Give two interface design features that would make the website accessible.

[2 marks]
Mark scheme

Award one mark for each correct interface design feature, up to a maximum of two marks from:

  • A clear/readable font (e.g. sans serif)
  • Good/high contrast between the text and the background
  • A limited colour palette/only a few colours on each page
  • Keep the layout/design consistent on every page
  • Clear/simple navigation menu that is easy to find
  • Group related items together on the page
  • Use white space so the page is not cluttered
  • Make buttons/icons large enough to see and select

Do not accept: making the text/font size bigger – the browser does this on a website

Accept any other appropriate response.

Example answers and how they were marked
Full marks2/2

Use a sans serif font and make sure there is good contrast between the text and the background.

Why: Clear/readable font (1) and good contrast between text and background (1).

Some marks1/2

Use a sans serif font and use lots of bright colours on every page.

Why: Clear/readable font (1); lots of bright colours is not accessible because a limited colour palette should be used (0).

No marks0/2

Make the text on the website bigger so it is easier to read.

Why: Making the font size bigger is not credited for a website as the browser does this (0).

2State / Give two2 marks

Kingsholm Boxing Club is a community sports club. The club is creating a website so that members can read club news and view photos.

Give two accessibility features the club could use on the website.

[2 marks]
Mark scheme

Award one mark for each correct accessibility feature, up to a maximum of two marks from:

  • Screen reader support
  • Alt text
  • Text to speech/'listen to this page'
  • Zoom/magnifier
  • Adjustable typeface/font size on the device
  • Colour contrast between text and background

Do not accept: making the font size bigger on the website – the browser settings do this

Accept any other appropriate response.

Example answers and how they were marked
Full marks2/2

Use alt text on the photos and add text to speech so the news can be read aloud.

Why: Alt text (1) and text to speech/'listen to this page' (1).

Some marks1/2

Add screen reader support and make the font size bigger on the website.

Why: Screen reader support (1); making the font size bigger on the website is not credited as the browser settings do this (0).

No marks0/2

Add a password so that only club members can view the photos.

Why: A password is a security feature, not an accessibility feature, so no creditworthy point is given (0).

3State / Give two2 marks

Cresswell Pharmacy is a chain of high-street pharmacies. Many of its staff have childcare and other caring responsibilities, and the company wants to be more inclusive. Letting staff work from home is one way it could do this.

Give two other ways the company could offer flexible working to its staff.

[2 marks]
Mark scheme

Award one mark for each correct way, up to a maximum of two marks from:

  • Flexible/flexitime working hours/choosing their own start and finish times
  • Choosing which days they work
  • Part-time working
  • Job share
  • Compressed hours/working longer days to have an extra day off
  • Working from a different location (e.g. a branch pharmacy or while travelling)

Do not accept working from home/remote working – this is the example given in the question

Accept any other appropriate response.

Example answers and how they were marked
Full marks2/2

Staff could choose their own start and finish times and could job share.

Why: Flexible working hours/own start and finish times (1) and job share (1).

Some marks1/2

Staff could work part-time and could work from home.

Why: Part-time working (1); working from home is the example given in the question (0).

No marks0/2

The company could install a ramp and a lift so staff who use wheelchairs can get into the pharmacy.

Why: This is a workplace adaptation to the building, not flexibility of work hours or locations (0).

4Explain one2 marks

Navenby Dental Practice is a dental surgery. Its receptionists use a computer system to book appointments for patients. One of the receptionists has poor eyesight.

Explain one way font or colour could be used in the interface to help the receptionist.

[2 marks]
Mark scheme

Award one mark for a correct way and one mark for a justification for that way, up to a maximum of two marks.

  • Use a plain/sans serif font (1) as this is clearer to read on screen than a decorative font (1)
  • Use dark text on a light background (1) so there is a strong contrast which makes the text easier to read (1)
  • Use a limited colour palette/only a few colours (1) so the screen is not cluttered and the receptionist can find what she needs quickly (1)
  • Avoid using red and green together (1) as some people cannot tell these colours apart (1)
  • Use the same font and colours on every screen (1) so the receptionist always knows where to look and is not confused (1)

Do not accept: accessibility features such as a screen reader or text to speech, as the question asks about using font or colour in the interface.

Allow mix and match if it makes sense

Accept any other appropriate wording/phrasing.

Example answers and how they were marked
Full marks2/2

The system could use dark text on a light background so that there is a strong contrast and the words are easier to read.

Why: Gives a correct way of using colour (1) and justifies it with what it does for the user (1).

Some marks1/2

They could use a plain font like sans serif.

Why: Gives a correct way of using font (1) but does not say why it helps the receptionist (0).

No marks0/2

The practice could turn on text to speech so the receptionist can listen to the appointments.

Why: Text to speech is an accessibility feature, not a font or colour choice, so neither mark is earned.

5Explain one2 marks

Nettleby Dry Cleaners is a dry cleaning company. It is creating a website so that customers can book a collection of their clothes.

Explain one way the layout of the website could make it more accessible for customers.

[2 marks]
Mark scheme

Award one mark for a correct way and one mark for a justification for that way, up to a maximum of two marks.

  • Each page has the same/consistent layout (1) so customers know where to find the booking button/do not get lost (1)
  • Clear navigation/menu with labelled tabs (1) so customers can easily find the page they need (1)
  • Pages that are uncluttered/use plenty of white space (1) so customers are not confused by too much on the screen (1)
  • The booking button/important items placed in a prominent position (1) so customers can find it quickly (1)
  • Large, clearly labelled buttons/icons (1) so customers with a visual impairment or poor motor control can select them (1)
  • Related items grouped together (1) so the form is easier to follow/complete (1)

Do not accept: answers about colour or font, as the question asks about layout.

Allow mix and match if it makes sense

Accept any other appropriate wording/phrasing.

Example answers and how they were marked
Full marks2/2

The company could keep the layout of every page the same so customers know where the booking button is.

Why: Gives a correct layout way (1) and a justification for it (1).

Some marks1/2

The pages should be uncluttered.

Why: States a correct layout way (1) but gives no justification, so only the first mark is earned.

No marks0/2

Customers could make the font size bigger so the text is easier to read.

Why: This is about font size, not layout, so it earns nothing.

6Explain one2 marks

Nettlebed Events provides food for weddings and parties. It is creating a website so that customers can book its services.

Explain one way the company could use colour to make the website more accessible.

[2 marks]
Mark scheme

Award one mark for a correct way of using colour and one mark for a justification for that way, up to a maximum of two marks.

  • Use a strong contrast between the text and the background/dark text on a light background (1) so that the text is easy to read (1)
  • Use a limited colour palette/few colours (1) so that users are not distracted/overwhelmed by the page (1)
  • Avoid using red and green together (1) so that users who are colour blind can still read the page/tell items apart (1)
  • Use a plain background colour rather than a patterned background (1) so that the text is easier to read (1)
  • Use a colour for buttons/links that stands out from the rest of the page (1) so that users can find them easily (1)

Allow 'colour blind' on its own for the second mark.

The second mark must say what the colour does for the user; 'it looks nice'/'it is attractive' is not enough.

Allow mix and match if it makes sense.

Do not accept: changing the font size.

Accept any other appropriate wording/phrasing.

Example answers and how they were marked
Full marks2/2

The company could use dark text on a light background so there is a strong contrast and the text is easy to read.

Why: Gives a correct way of using colour (1) and justifies it with the effect on the user (1).

Some marks1/2

The company could use only two or three colours on the website.

Why: Gives a correct way of using colour (1) but gives no justification for it (0).

No marks0/2

The company could use a bigger font size so the text is easier to read.

Why: This is about font size, not colour, so it earns nothing.

7Explain one3 marks

Jordansfield Pottery Studio is a pottery studio that runs classes for adults and children. Its website shows photos of the pottery it makes and lets customers book classes online.

Explain one way alt text could make the website more accessible for customers.

[3 marks]
Mark scheme

Award one mark for a correct point about what alt text does, one mark for a justification for that point and one mark for an expansion of the justification, up to a maximum of three marks.

  • Alt text describes what is in an image/the photos of the pottery (1) which a screen reader can read aloud (1) so a customer with a visual impairment knows what the pottery looks like (1)
  • Alt text gives a written description of each image (1) which is read out by text to speech (1) so a customer who cannot see the screen can still choose which piece to buy (1)
  • Alt text describes the images (1) so the information is not lost when an image cannot be seen (1) which means the customer can use the website in the same way as other customers (1)
  • Alt text appears if an image does not load (1) so the customer still knows what should be there (1) which means the page still makes sense to them (1)

Allow mix and match if the whole response makes sense

Do not accept: increasing/changing the font size, as the browser does this

Accept any other appropriate wording/phrasing

Example answers and how they were marked
Full marks3/3

Alt text describes what each photo of the pottery shows so a screen reader can read it aloud which means a customer with a visual impairment knows what the pottery looks like

Why: Point (1) – alt text describes the images; justification (1) – a screen reader reads it aloud; expansion (1) – a customer with a visual impairment knows what the pottery looks like.

Some marks2/3

Alt text describes the images on the page and a screen reader reads it out loud

Why: Point (1) and a justification for it (1), but there is no expansion of the justification, so the third mark is not awarded.

No marks0/3

The website could use a bigger font size so that older customers can read the descriptions more easily.

Why: This is about font size on a website, which the mark scheme does not accept (the browser does this), and it says nothing about alt text, so no mark can be awarded.

8Explain one3 marks

Rushmere Golf Club is a golf club. Members use the club's website to book tee times and pay for their rounds. The club has asked a designer to review the website.

Explain one way the interface design of the website could be made more accessible.

[3 marks]
Mark scheme

Award one mark for a correct way, one mark for a justification for that way and one mark for an expansion of the justification, up to a maximum of three marks.

  • Use good contrast between the text and the background (1) so the text stands out (1) which makes it easier for members with a visual impairment to read the page (1)
  • Use a limited colour palette (1) so the page is not too busy (1) which helps members with dyslexia/cognitive needs to focus on the content (1)
  • Use a readable/sans serif font (1) as serif fonts have decorative strokes (1) which can make the text harder to read for some members (1)
  • Keep the navigation in the same place on every page (1) so members know where to find it (1) which helps members with cognitive needs move around the site (1)
  • Put related items together/leave space between items (1) so the page does not look cluttered (1) which makes the information easier to find for all members (1)
  • Put important items in prominent positions (1) such as the booking button at the top of the page (1) so members can find it quickly (1)

Allow mix and match if the whole response makes sense

Do not accept: increasing/changing the font size, as the browser does this; adding alt text or text to speech, as these are accessibility features and not interface design

Accept any other appropriate wording/phrasing

Example answers and how they were marked
Full marks3/3

Use dark text on a light background so there is a high contrast which makes it easier for members with a visual impairment to read the tee times

Why: Gives a way (1), justifies it (1) and expands the justification by applying it to the members using the site (1).

Some marks2/3

Keep the navigation in the same place on every page so members know where to find it

Why: Gives a way (1) and a justification for it (1), but there is no expansion of the justification, so the third mark is not awarded.

No marks0/3

Make the font size bigger on each page so the text is easier to read.

Why: Increasing the font size is not credited as an accessibility change to a website because the browser does this, so no mark can be awarded.

9Explain one3 marks

Jackdaw Leisure Centre is a swimming pool and gym. Customers use the centre's website to check timetables and book swimming lessons. The centre wants its website to be usable by all of its customers.

Explain one accessibility feature that would help visually impaired customers use the website.

[3 marks]
Mark scheme

Award one mark for a correct accessibility feature, one mark for a justification for that feature and one mark for an expansion of the justification, up to a maximum of three marks.

  • Screen reader support/narrator (1) which reads the page aloud (1) so a customer who cannot see the screen can still find out the timetable (1)
  • Text to speech/'listen to this page' (1) so the text is spoken to the customer (1) which means a visually impaired customer can get the information without asking for help (1)
  • Alt text (1) which describes what an image shows (1) so a screen reader can tell the customer what the photo of the pool is (1)
  • Zoom/magnifier (1) which enlarges the text and images on the page (1) so a customer with poor sight can read the timetable and see the booking buttons (1)
  • Adjustable typeface/font size (1) set in the device/operating system settings (1) so the customer can make the text bigger on their own device before using the website (1)

Allow mix and match if the whole response makes sense

The justification must say what the feature does for the customer; describing the feature again does not earn it

Do not accept: increasing/changing the font size on the website itself, as the browser does this

Accept any other appropriate wording/phrasing

Example answers and how they were marked
Full marks3/3

Add a screen reader to the website so that it reads the page aloud, which means a customer who cannot see the timetable can still hear it.

Why: Names a feature (1), justifies it by saying it reads the page aloud (1) and expands the justification to show what the customer gets from it (1).

Some marks2/3

Add a magnifier so that customers can enlarge the text and images on the page.

Why: Names a feature (1) and says what it does for the customer, enlarging the text and images (1), but there is no expansion of the justification, so the third mark is not awarded.

No marks0/3

Increase the font size on the website so customers can read the timetable.

Why: Increasing the font size on a website is done by the browser, so it is not credited as an accessibility feature and scores 0.

10Describe3 marks

Lydgate Heritage Railway runs steam train trips for visitors. The railway is creating a new website to give information about its trips and to sell tickets. Many of the railway's visitors have poor eyesight.

Describe the accessibility features the railway could use on its website.

[3 marks]
Mark scheme

A description of accessibility features that can be used on a website. To include three from

  • Alt text (1) describes the image (1) so a screen reader can read the description aloud (1)
  • Screen reader support/text to speech/a 'listen to this page' option (1) reads the page aloud (1) so a visitor with poor eyesight can hear the content (1)
  • Zoom/magnifier (1) enlarges the text and images (1) so they are easier to read (1)
  • Adjustable typeface/font size (1) in the device or operating system settings (1) so the user can set text they can read (1)

Allow one feature developed with three linked points to earn all three marks.

Do not accept: changing/increasing the font size on the website, as the browser does this.

Accept any other appropriate response.

Example answers and how they were marked
Full marks3/3

The website could use alt text which describes what each image shows, so a screen reader can read the description aloud to a visitor.

Why: Alt text (1), describes the image (1) and the screen reader reading it aloud (1) give all three marks.

Some marks2/3

The website could have text to speech so the page is read out loud to the user.

Why: Text to speech (1) and reading the page aloud (1) are two separate points; no third linked point is given, so two marks.

No marks0/3

The railway could make the font size bigger on the website so people can read it more easily.

Why: Changing the font size on a website is not credited, as the browser does this, and no other accessibility feature is named, so no mark.

11Describe3 marks

Larkfield Community Library is a public library. It has installed self-service kiosks so members can borrow and return books without going to the desk.

Describe how interface design can make the kiosks accessible for members.

[3 marks]
Mark scheme

A description of interface design features that make a kiosk accessible. To include three from

  • A clear/simple layout (1)
  • Buttons/icons that are large and easy to select (1)
  • A readable font/sans serif font (1)
  • High contrast between the text and the background (1)
  • A limited colour palette/colours that do not distract (1)

Do not accept: using colours just to make the kiosk look attractive.

Accept any other appropriate response.

Example answers and how they were marked
Full marks3/3

The kiosks could have a clear and simple layout. The buttons on the screen could be large and easy to select. The text could use a readable sans serif font.

Why: A clear layout (1), large buttons (1) and a readable font (1) are three separate points from the mark scheme.

Some marks2/3

The kiosks could have a clear and simple layout and use a limited colour palette.

Why: A clear layout (1) and a limited colour palette (1) are two mark scheme points; no third point is given.

No marks0/3

The kiosks could use lots of bright colours to make them look attractive.

Why: This describes decoration, not an accessibility feature; it does not meet the high contrast or limited colour palette point, so no mark is awarded.

12Explain two4 marks

Penlow Model Village is a tourist attraction. It has a website that gives visitors information and sells tickets. The village wants the website to be usable by all visitors, including people with a visual impairment.

Explain two ways interface design could be used to make the website more accessible.

[4 marks]
Mark scheme

Award one mark for each correct way and one mark for a justification of each way, up to a maximum of four marks.

  • Use a readable/sans serif font (1) so that users with a visual impairment/dyslexia can read the text more easily (1)
  • Use a high contrast between the text and the background (1) so that users with poor eyesight can still read the content (1)
  • Use a limited colour palette (1) so that the page is not distracting/users with a visual impairment can find the information they need (1)
  • Avoid confusing colour combinations such as red and green (1) so that colour-blind users can see all of the content (1)
  • Keep the layout and navigation the same on every page (1) so that users with cognitive needs do not get lost/confused (1)
  • Put important items such as the navigation and search box in a prominent position (1) so that users with a visual impairment can find them quickly (1)
  • Use large, clear buttons and icons (1) so that users with motor difficulties can select them (1)

Do not accept: increasing/changing the font size, as the browser settings do this

Allow: the same way given twice if it is applied to two different parts of the page (e.g. the ticket button and the navigation bar)

Accept any other appropriate wording/phrasing.

Example answers and how they were marked
Full marks4/4

Use a readable font such as sans serif so that users who are dyslexic can read the text more easily. Use a high contrast between the text and the background so that users with poor eyesight can still read the content.

Why: Two creditworthy ways, each with a justification: readable font (1) + text easier to read (1); high contrast (1) + poor eyesight can read the content (1).

Some marks2/4

Use a sans serif font because it is easier for people with dyslexia to read. Also, add lots of photos so the website is more interesting.

Why: Readable font (1) with a justification (1). Adding photos is not a way of using interface design to make the site more accessible, so the second sentence earns nothing.

No marks0/4

Make the font size bigger and use larger text so that the text is easier to read.

Why: Increasing the font size is done by the browser and is not credited, so neither the way nor the justification earns a mark.

13Explain two4 marks

Papplewick Conference Centre is a venue that hosts conferences and events. Its staff include people with caring responsibilities and people with health conditions. The centre wants to make its workplace more inclusive for its staff.

Explain two ways flexible working could make the centre more inclusive for its staff.

[4 marks]
Mark scheme

Award one mark for each correct way and one mark for a justification of each way, up to a maximum of four marks.

The justification must say how the way helps a group of staff with a particular need (for example caring responsibilities, a health condition or a disability) to be included at work or to keep working.

  • Allow flexible/flexitime hours (1) so that staff can fit work around childcare or caring for a relative (1)
  • Allow staff to work from home/remotely (1) so that staff with a health condition or mobility issue do not have to travel to work (1)
  • Allow job share/part-time working (1) so that staff who cannot work full time, for example because of a disability, can still have a job (1)
  • Let staff choose their own start and finish times (1) so that they can attend appointments such as hospital visits or fit work around their religious commitments (1)
  • Allow staff to work from different locations/branches (1) so that staff who find travelling difficult can work somewhere closer to home (1)
  • Let staff make up hours at a different time (1) so that they can take time off for their caring responsibilities without losing pay (1)
  • Allow staff to swap shifts with other staff (1) so that they can arrange their work around their caring responsibilities (1)

Do not accept: benefits to the company only, e.g. saving money on office rent, or other ways of making the workplace inclusive that are not about flexible working, e.g. providing ramps or buying new furniture.

Accept any other appropriate wording/phrasing.

Example answers and how they were marked
Full marks4/4

Staff could have flexible hours so that they can fit work around collecting their children from school. Staff could also work from home so that someone with a health condition does not need to travel to the centre.

Why: Flexible hours (1) with a childcare/caring justification (1); working from home (1) with a health condition justification (1).

Some marks3/4

Staff could work from home so that someone with a health condition does not need to travel to the centre. The centre could also let staff job share.

Why: Working from home (1) with a justification naming a staff need (1), plus a second correct way, job share (1), which is not justified.

No marks0/4

The centre could make the building wheelchair accessible and buy adjustable desks so that all the staff feel included.

Why: These are other ways of making the workplace inclusive (workspace adaptations), not flexible working, so no way or justification is credited.

14Discuss6 marks

Bramblewood Language School teaches English to students from other countries, both in classrooms and online. The school employs teachers and admin staff.

Discuss the benefits of flexible working hours and locations for making Bramblewood Language School more inclusive of its staff.

[6 marks]
Mark scheme

Responses will be credited according to the learner's demonstration of knowledge and understanding of the material, using the indicative content and level descriptors below.

The indicative content that follows is not prescriptive. Responses may cover some or all indicative content, but learners should be rewarded for other responses.

Discussion may consider

  • Childcare – staff can fit lessons around school pick-up times so they can keep working
  • Caring for a relative – staff can work from home on days when the person they care for needs them
  • Health needs – a teacher recovering from an operation can teach online from home instead of travelling to the school
  • Disability – a teacher with limited mobility can teach from home, so the school building is not a barrier
  • Job share – two staff can share one full-time role, so someone who cannot work full time can still teach
  • Wider pool of staff – the school can recruit teachers who live far away or have a disability, so its workforce is more inclusive
  • Staff retention – staff whose needs are met are less likely to leave, so the school keeps its experienced teachers

Levels

  • Level 0 (0 marks): No rewardable content
  • Level 1 (1–2 marks): Demonstrates isolated elements of knowledge and understanding; there will be major gaps or omissions; Few of the points made will be relevant to the context in the question; Limited discussion which contains generic assertions rather than considering different aspects and the relationship between them
  • Level 2 (3–4 marks): Demonstrates some accurate knowledge and understanding; with only minor gaps or omissions; Some of the points made will be relevant to the context in the question, but the link will not always be clear; Displays a partially developed discussion which considers some different aspects and some consideration of how they interrelate, but not always in a sustained way
  • Level 3 (5–6 marks): Demonstrates mostly accurate and thorough/detailed knowledge and understanding; Most of the points made will be relevant to the context in the question, and there will be clear links; Displays a well-developed and logical discussion which clearly considers a range of different aspects and considers how they interrelate, in a sustained way
Example answers and how they were marked
Full marks6/6

Flexible hours would let a teacher with young children start after the school run, so they can keep teaching instead of giving up work, and the school keeps an experienced teacher rather than paying to recruit a replacement. A teacher recovering from an operation, or one with limited mobility, could teach online from home instead of travelling, so the school building is no longer a barrier and their subject knowledge stays with the school. Job shares would let two people who cannot work full time cover one role between them, which widens the staff the school can recruit. Because these staff have their needs met, they are less likely to leave, so the school holds on to its teachers and becomes more inclusive of the people who work there.

Why: Level 3: mostly accurate, detailed points on childcare, health needs, disability and job share, each clearly linked to Bramblewood; a well-developed and sustained discussion that considers how staff needs and the school's needs interrelate.

Some marks4/6

Flexible working hours would help staff with children because they can work around school times. Staff who care for a relative can work from home on the days they are needed. Teachers who are ill or have a disability can teach online instead of coming into school. This means the school can keep its staff and employ more people.

Why: Level 2: some accurate points that are relevant to Bramblewood, such as childcare, caring and health needs, but the links are thin and not sustained, and how the points interrelate is only briefly considered at the end.

Some marks1/6

Flexible working hours means the school can be more accessible because staff can change the font size on their computers and use screen readers. This helps disabled staff to work from home.

Why: Level 1: isolated elements with major gaps; font size and screen readers are accessibility features, not flexible working hours and locations, and the link to the school is a generic assertion.

15Evaluate6 marks

Loxwood Cheese Makers is a small company that makes and sells cheese. It is building a new website so that customers can browse its cheeses and place orders.

Evaluate the interface design features that should be used on the new Loxwood Cheese Makers website.

Your evaluation should include:

  • the benefits and drawbacks of layout, font and colour selection
  • a supported conclusion.
[6 marks]
Mark scheme

Responses will be credited according to the learner's demonstration of knowledge and understanding of the material, using the indicative content and level descriptors below.

The indicative content that follows is not prescriptive. Responses may cover some or all indicative content, but learners should be rewarded for other responses.

Evaluation may consider

Benefits

  • Consistent layout – navigation and basket in the same place on every page, so customers can find their way to the checkout.
  • Grouped details with white space – cheese name, weight and price together, so customers can compare cheeses quickly.
  • Sans serif font – easier to read on screen than a script font, so customers can read descriptions and prices.
  • Limited brand palette – looks consistent and makes the 'Add to basket' button stand out, so customers can order easily.

Drawbacks

  • Cluttered layout – pop-ups and too many images make the checkout hard to find, so customers may leave without ordering.
  • Decorative or script fonts – harder to read on screen, particularly for older customers.
  • Poor contrast – text and buttons hard to read, so customers may choose the wrong cheese or give up on the order.
  • Red and green used together – colour-blind customers may not be able to read an error message or complete an order.

Accept any other appropriate wording/phrasing

Levels

  • Level 0 (0 marks): No rewardable material
  • Level 1 (1–2 marks): Demonstrates isolated elements of knowledge and understanding; there will be major gaps or omissions; Few of the points made will be relevant to the context in the question; Limited evaluation which contains generic assertions leading to a conclusion which is partially supported
  • Level 2 (3–4 marks): Demonstrates some accurate knowledge and understanding; with only minor gaps or omissions; Some of the points made will be relevant to the context in the question, but the link will not always be clear; Displays a partially developed evaluation which considers some different competing points, although not always in detail, leading to a conclusion which is partially supported
  • Level 3 (5–6 marks): Demonstrates mostly accurate and thorough/detailed knowledge and understanding; Most of the points made will be relevant to the context in the question, and there will be clear links; Displays a well-developed and logical evaluation which clearly considers a range of different aspects and competing points, leading to a conclusion that is fully supported
Example answers and how they were marked
Full marks6/6

Loxwood Cheese Makers should use a consistent layout on every page, with the navigation and basket in the same place, so customers can browse the cheeses and reach the checkout without getting lost. Grouping the cheese name, weight and price together with white space around them would let customers compare cheeses quickly, although a page with too many pop-ups and adverts would clutter the layout and could lose sales. A sans serif font would be easier to read on screen than a decorative font, so customers can read the descriptions and prices; script fonts would be harder to read, especially for older customers. Strong contrast between the text and background with a limited brand palette would make the prices easy to read and make the 'Add to basket' button stand out, but using red and green together could confuse colour-blind customers so they cannot see an error message. Overall, layout and colour contrast matter most, because customers must find the products and read the prices before a readable font can help them.

Why: Most points are relevant to the Loxwood Cheese Makers website with clear links to customers browsing and ordering; a range of layout, font and colour benefits and drawbacks are weighed against each other; the conclusion is fully supported by the points made, meeting all Level 3 descriptors.

Some marks4/6

Loxwood Cheese Makers should use the same layout on every page so the navigation is always in the same place, which means customers can find the checkout. Grouping the cheese name and price together would help customers compare cheeses. A sans serif font is easier to read than a decorative font, so customers can read the descriptions. However, if the page has too many adverts and pop-ups the layout will be cluttered and customers may leave the site without ordering. Strong contrast between the text and the background also makes the site readable. Overall I think layout is the most important because customers need to find the cheese they want and get to the checkout.

Why: Some accurate points about layout, font and colour are relevant to the context, with a drawback of a cluttered layout and some competing points, but the links to Loxwood Cheese Makers are not always clear and the points are not developed in detail; the conclusion is only partially supported, so this is Level 2.

Some marks1/6

Loxwood Cheese Makers should make the website look nice so customers buy cheese. It should use lots of bright colours to make it attractive. The font should be big so everyone can read it. A nice layout will make the website good.

Why: Generic assertions with few relevant points; 'look nice' and 'lots of bright colours' are not developed and changing the font size is not a credited interface design feature here; there is no conclusion, so this is Level 1.

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