Market Research to Target a Specific Customer

Section 1The purpose of market researchMarket research definitionReducing risk through market researchAiding decision makingUnderstanding the marketCustomers' needs and wants8 notes 9 min readStart reading
Section 2Primary market research methodsPrimary and secondary market researchPhysical and digital market researchQuantitative and qualitative dataObservationsQuestionnaires and surveys10 notes 15 min readStart reading
Section 3Secondary market research sourcesAdvantages of secondary market researchDisadvantages of secondary market researchInternal dataBooks, newspapers and trade magazinesCompetitors' data7 notes 8 min readStart reading
Section 4Types of dataBenefits and limitations of quantitative dataBenefits and limitations of qualitative dataCombining quantitative and qualitative dataCollating dataExternal data6 notes 8 min readStart reading
Section 5Types of market segmentationMarket segmentationTarget marketsAge and gender segmentationOccupation and income segmentationLocation and lifestyle segmentation8 notes 10 min readStart reading
Section 6Benefits of market segmentationExam technique: benefits of segmentation1 note 1 min readStart reading