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Blurring of Social and Business Boundaries

Blurring of work and personal life

The boundary between work and personal life blurs when the same digital systems are used for both. Your phone, messaging apps and social media can be how you chat with friends and how an employer reaches you, which makes it harder to switch off.

Contact outside working hours

Digital systems make it quick for a business to reach staff, and some employers expect people to install a work app on their own phone. A notification about a changed shift or a customer message can arrive on a day off or after midnight, and because it is your own device you see it straight away. A read receipt that shows the message has been opened makes it awkward to ignore. As a result, staff may answer messages and complete small tasks outside their contracted hours, without extra pay — a swimming teacher replying to a booking message on a rest day, for example.

One account, two audiences

Your contact list and follower list hold everyone at once: family, friends and people you know through a job, with no switch to separate them. A message about a rota change sits between birthday messages, and a photo meant for friends lands in the same feed as a post about work. Because the audiences are mixed, your online behaviour can have professional consequences: a joke posted on a personal account, or a photo you are tagged in, may be seen by a manager, colleague or customer and damage your professional reputation.

Professional networks in your own time

Business-focused social networks are built for work rather than chat. In their own time, employees use them to build contacts, follow news in their field and look out for vacancies, and past colleagues stay in touch through them. Because a profile shows someone's roles and skills in one place, and contacts pass on openings, it is easier for employees to hear about a new role and move between jobs — sometimes without actively applying.

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