Blurring of social and business boundaries - Word Drop

Businesses use social media to promote and ______ their products. Adverts can be ______ at users using data such as age, location and interests. The advertiser pays for the advert, but the platform decides which users see it. Companies may also pay ______ to promote their products.

One common purpose of an advert is brand ______, which means making people know about your products. Other purposes are reach, traffic and engagement. Social media advertising is usually low cost and can reach a large ______.

The boundaries between social and ______ life can become blurred, because employees often do work tasks at home. They may answer work ______ outside their working ______, and personal posts can damage someone's ______ with employers. People also use professional networks such as ______ to search for new jobs in their spare time. Companies check social media before hiring, giving them better ______ into the people they might employ. However, staff can end up working when they are not being ______.