What is meant by a business-focused social network?
A site that people use to make professional contacts and search for jobs
What is the name for the advertising purpose where a business tries to find people who could be interested in buying its products?
Lead generation
What is meant by the blurring of social and business boundaries?
Work and personal life become less separate because the same digital systems are used for both
What is meant by pay-per-click advertising?
The business pays the platform each time a user clicks on its advert
What is the name for the advertising purpose of getting as many people as possible to see an advert?
Reach
Which advertising purpose encourages users to visit a business's website?
Traffic
What is meant by brand awareness as an advertising purpose?
Making people aware of a business and its products
A company wants its social media adverts to be seen only by users aged 18 to 24 who live in Manchester. Which advert setting controls this?
The audience the advertiser chooses to target
A company doubles the amount it spends on a social media advertising campaign. What is the most likely effect?
The advert is displayed to users more often
A company pays a video blogger to promote its products in a post. What are social media platforms likely to require of the blogger?
To state that the post is a paid promotion
Why might a company search for a job applicant on social media before an interview?
To gain more insight into the people they hire
Why may a company look at the personal social media accounts of its employees?
Because posts could damage the company's reputation
Priya reads and replies to work emails at home every evening. What is the main impact on Priya?
She works outside her working hours without extra pay
A customer posts a complaint on a company's social media page. Why is this a risk for the company?
Other customers can see it and trust the company less
A company sends messages to its staff through a work social network during the evening. What is a benefit of this for the company?
Urgent messages reach staff quickly
A company that fits kitchens posts photos and videos of its finished work on social media. Why does this help it win new customers?
Customers can see the quality of the company's work
A bakery asks its social media followers to vote on which new cake it should sell. Why is this useful to the bakery?
It finds out which products customers want
A company checks the analytics for its social media adverts. What can the analytics tell it?
Which adverts get the most likes and shares
A company posts a video on social media showing a new product it has designed. What is a drawback of doing this?
Other companies can copy the idea
A company sets its adverts to be shown only to users aged 25 to 34 in Leeds. Thousands of users see the adverts but few of them match those details. What is the most likely reason?
The platform's algorithm decides who sees the adverts
We use cookies to enhance your experience. You can manage your preferences or learn more in our Cookie Policy.