Potential rewards and drawbacks for risk taking
Independence is a reward that gives an entrepreneur freedom and control over their working life. It means being in charge rather than having a boss tell them what to do.
An entrepreneur can make their own decisions. They choose which products or services to offer, how to price them, and how the business is run. They also choose the type of work they do and when and where they work, so work can fit around family or hobbies. For example, someone who sets up a dog-walking business could decide to offer only morning walks and use the afternoons for study.
Independence also lets an entrepreneur be creative. They can use their own ideas and solve problems in their own way, rather than following someone else's instructions. This can give a strong sense of freedom and control.
Independence is a non-financial reward, so it is not about money. It is different from financial reward, which is about income and profit, because independence is about the freedom to decide for yourself. It is different from self-satisfaction, which is about personal achievement, because independence is about being in control.
| Reward | What it gives the entrepreneur |
|---|---|
| Independence | Control and freedom to make decisions and choose how and when to work |
| Financial reward | Money, such as profit or a higher income |
| Self-satisfaction | A sense of personal achievement or pride |
Independence is a valid reward for taking a risk: by running their own business, the entrepreneur gains the freedom to run things their own way.
Cambridge National Enterprise & Marketing · 1.2 Potential rewards and drawbacks for risk taking