Potential rewards and drawbacks for risk taking
A financial drawback is a way that taking a business risk can cost the entrepreneur money. It covers losing money or income, making no profit, putting your own money or possessions at risk, taking on debt, and, in the worst case, going bankrupt — being unable to pay debts you are responsible for.
Setting up usually means paying out before you earn anything: stock, equipment, a website, insurance. Business failure is a financial risk, so if enough customers never arrive, the money you put in may never come back. Profits can also take a long time to appear, so the income you were relying on does not turn up when you expected it.
For example, Amir prints custom T-shirts. He spends £350 on a heat press and plain shirts, and borrows £200 on his own credit card to rent a market pitch for three months. After two months he has made sales of only £120. He must now choose whether to put more of his own money into stock, while the card payment falls due whether or not he sells another shirt.
What makes this a drawback is the effect on you as the owner — money you cannot get back, or a bill you still owe — rather than a general problem for the business.
Cambridge National Enterprise & Marketing · 1.2 Potential rewards and drawbacks for risk taking