Users of a Visualisation Diagram

A visualisation diagram is a planning document used by the client and the production team to agree what a media product will look like before any production work starts. Its users are the people who turn the first idea into the finished product, plus the client paying for it. They are not the people who will eventually buy or view the product.

Client: the company or individual commissioning the work. Imagine a small games publisher wants a box cover for a new family board game. The client looks at the sketched cover and either approves it or asks for changes before any artwork is produced. This is why the diagram matters: it is much cheaper to change a sketch than to redo finished artwork.

User	What they use the diagram for
Graphic designer, graphic artist or illustrator	Uses the layout, colours and sketches to plan and then produce the final artwork for the box cover.
Art director or creative director	Checks that the style, images and typography fit the brief and keep the whole creative team consistent.
Photographer	Sees where photographs of the game pieces will go and what they need to show, such as a close-up of the dice.
Editor	Checks the wording, such as the title and tagline, and makes sure the text is clear and correct.

The general public and the target audience do not see the visualisation diagram. They only see the finished product, such as the box on a shop shelf. The diagram is a working document for the client and the production team, so it can be rough and full of notes, including annotations describing changes the client has asked for.

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