Answers
The range of shades selected for a product, often indicated on a sketch.
The style and appearance of text, including font, size and capitalisation.
A ready-made photograph used in a design before a licence is bought, often showing a watermark.
A short descriptive piece of text placed on the front of a magazine to promote a feature inside.
The arrangement and positioning of elements on a page or screen.
Notes added to a sketch to explain further information, such as font choices or picture details.
A pre-production document that shows how a final product will look before it is created.
An early, rough mock-up of an idea, often used to show several concepts quickly.
The company or individual commissioning the work, who approves the idea before production begins.
A design created with pens, pencils and paper, or with printed assets glued onto the page.