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Understanding business performance

Graphs, charts and tables

Graphs and charts turn numerical (quantitative) data into a picture so patterns, comparisons and trends are easier to spot. A table keeps similar data in rows and columns, which is better when you need to read exact individual values.

Matching the chart to the job

TypeBest forWhat to check
Bar chartComparing values across categories, such as repairs completed at each workshopAxis labels and scale
Pie chartShowing how one whole total splits into parts, often as proportions or percentagesThe key, and that the segments add up to the whole
Line graphShowing how a value changes, usually over time, and revealing trendsWhich line is which data series
TableReading and comparing exact individual values, like monthly revenueColumn headings and units

Check these before reading a value

Always check the title (what the data is about), the labels on each axis or segment, the key or legend (which colour or symbol means which data series), the scale (what each step on an axis is worth) and the units (pounds, units sold, percentages).

Worked example: a pie chart shows 400 bike repairs split between three workshops. The key shows the blue segment is Harbourside, at 25%. So Harbourside completed 0.25 × 400 = 100 repairs. Without the key, you could credit the 100 repairs to the wrong workshop.

Comparing performance and avoiding poor conclusions

Charts help you find the highest, lowest or most common category and compare performance, such as which workshop repaired the most bikes in June. But they can be misread: choosing the wrong data series, reading a scale step as 1 when it is 10, or mixing pounds with thousands of pounds gives a false picture. That can lead to a poor conclusion, like assuming one workshop is far busier when you have read last year's line instead of this year's.

Practise this