Answers
Information about the monetary aspects of a business, including costs, revenues and profits.
A diagram that uses rectangles of different lengths to compare amounts across categories.
The total amount of money a business uses to promote its products across all media in a year.
A method of investment appraisal that compares typical yearly profit with the amount invested, expressed as a percentage.
Information about the overall trading environment, such as the size of the sector and the number of competitors.
A diagram that shows how one value changes in relation to another, for example sales over time.
A profitability ratio that shows the percentage of revenue left after deducting the cost of sales.
The general direction in which an industry and customer behaviour are changing over time.
The percentage increase in the total sales value or volume of a sector over a given period.
A circular diagram that shows how a whole amount is divided into its separate parts.
Information that is recorded as numbers and figures, so it can be measured and compared.
A prediction of future sales, costs or profits based on past data, which may prove unreliable.
Information about customers and their buying habits, often collected through surveys, loyalty cards and research.
The percentage of total sales in a sector that is held by one business.
The value of one unit of ownership in a public limited company, which rises when it performs well.
A profitability ratio that shows the percentage of revenue remaining after all costs and expenses are deducted.