Which term describes information that is based on people's opinions, feelings and experiences rather than numbers?
Qualitative data
Which term describes a business's revenue minus the cost of sales, shown as a percentage of revenue?
Gross profit margin
What is the name for the proportion of total sales in an industry that is held by one business?
Market share
What is meant by average rate of return?
The average annual profit from an investment shown as a percentage of the amount invested
What is meant by a pie chart?
A chart that shows how a total amount is divided into its parts
What is meant by a forecast?
An estimate of future sales, costs or profits based on past data
Which measure shows a firm's profit after all its costs have been deducted from revenue, shown as a percentage?
Net profit margin
Shares in a public limited company have risen in price on the stock exchange. What does this most likely indicate?
Investors expect the business to perform well
What does a high click through rate show about an online advert?
A high share of viewers clicked on it
A firm's sales are £3m in a market worth £12m in total. What is the firm's market share?
25%
A cinema chain looks at the average income of households near each of its sites. What is this data most useful for?
Deciding who to target and what to charge
A business uses financial data from four years ago to judge its current performance. What is the main problem with this?
The market has moved on, so the figures are out of date
A firm's sales revenue is rising, but its net profit margin is falling. What does this show about judging business performance?
Some parts of performance can improve while others get worse
A business wants to show what share of its total sales each of its four product ranges makes up. Which chart is most suitable?
A pie chart
A cycle hire business is deciding whether to open a branch in a new town. Which piece of market data would best show whether demand for cycling there is growing?
Market growth figures for cycle hire in the town
An umbrella seller's sales figures are seasonally adjusted. What has happened to the figures?
The regular yearly swings have been evened out
A florist advertises on a website and in a local magazine. Why does it compare the conversion rate of the two adverts?
To see which advert leads to more actual sales
Why can anyone look up the profit and loss figures of a large public limited company, but not those of a local sole trader?
Limited companies file their accounts with Companies House, and these are public
Why might a large fast food chain want to find out how much its main rivals spend on advertising?
To judge how much it may need to spend to keep its market share
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