Research - Word Drop

Research helps producers find out what their audience wants and check that ______ are accurate before they are published. Primary research is first-hand information from people, using focus groups, interviews, online surveys and questionnaires. Primary data is up to date and owned by you, but takes ______ and costs money. Secondary research uses information that someone else has already ______. Sources include books and journals, internet sites, magazines and newspapers, and television. It is quick and cheap, but the information may be out of ______.

A ______ is a planned discussion with carefully selected participants. People can expand on their answers, but only a few take part. An interview gets first-hand words from an expert, but is time-consuming. An online survey reaches many people quickly and is analysed automatically, but it needs ______ access. A questionnaire uses tick box questions, which are easy to compare, but many people ignore it, so ______ rates are low.

Data that can be measured as numbers, such as a percentage, is ______. Qualitative data describes feelings and opinions in words. Every fact should be checked against a second source to ______ it. Academic journals are respected because their papers are checked by other experts. Books are checked by an ______, but internet sites can be inaccurate and magazines can be biased. Television gives up-to-date news and pictures of real events, but its content is edited.