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Qualifications OCR Creative iMedia R093 Media industry - Factors Influencing Product Design

Research

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Which of these is an example of a primary research method?
Online survey
Which of these is an example of quantitative information?
Sixty two per cent of customers bought a second drink
A drinks company wants detailed reactions to a new flavour and needs to ask follow-up questions. Which research method is most suitable?
A focus group
A journalist who was at a festival writes a description of exactly what happened there. Why is this account a primary source?
It is a first-hand account of the event
What is a disadvantage of gathering audience opinions using an online survey?
Some people cannot take part without internet access
Why are peer-reviewed journal articles usually seen as the most respected source of information?
They have been checked by other experts before publication
A student finds a fact on a website that anyone can edit. What should they do before using the fact?
Find a second source to verify the claim
An online survey asks for a customer's age group and also asks them to describe their favourite meal. What type of information will this collect?
Both qualitative and quantitative information
What is an advantage of using television as a secondary research source?
Documentaries can show real places and events visually
A gym hands out paper questionnaires to its members. What is an advantage of this method?
The same questions are asked of everyone, so the answers are easy to compare
A television company is planning a new cookery programme. Why should it carry out research with its target audience first?
To find out what viewers want from the programme
What is an advantage of using an online survey to collect audience opinions?
The answers are collected and analysed automatically
What is an advantage of using secondary research rather than primary research?
The information is usually quicker and cheaper to find
Why are books often seen as a reputable secondary research source?
They are checked by editors before they are published
Why should information from a magazine article be verified before it is used?
The writer may have included opinions and biased comments
What is a disadvantage of using a focus group to gather research?
A few confident participants can dominate the discussion
Which term describes information that can be measured and expressed as numbers, such as percentages or averages?
Quantitative data
What is meant by 'primary research'?
Information that is collected first-hand for a specific purpose
What is the name for a planned discussion with carefully selected participants who reflect the target audience?
Focus group
What is meant by 'qualitative data'?
Information that describes the quality of something, such as feelings and opinions
Which term describes information that has already been interpreted or analysed by someone else before being used?
Secondary source
What is meant by 'questionnaire'?
A set of written questions, often with tick boxes, given to people to find out their views
What is meant by 'interview'?
A conversation with an expert or eyewitness to gather their original words first-hand
What is meant by 'online survey'?
A set of questions completed online, with the answers gathered and analysed by a computer