Answers
Data that can be measured and expressed as numbers, such as percentages or averages.
A conversation where a journalist asks questions to get original words first-hand from experts or witnesses.
A set of questions completed via websites or apps, with answers analysed automatically by a computer program.
A planned discussion with selected participants who reflect the target audience, giving detailed views and reactions.
Written sources that are checked by editors or peer-reviewed, containing detailed analysis or studies by experts.
A set of written questions, often with tick boxes, given to people to find out their views.
Information that has already been gathered and interpreted by somebody else, usually for a different purpose.
New information gathered first-hand from people or sources for a specific purpose, rather than using existing material.
Broadcast programmes that can give second-hand opinions, or include original material such as a reviewer reading a passage.
Data that describes feelings, opinions or qualities that cannot be expressed as numbers.
Online pages that may contain original content or analysis, but anyone can publish so reliability varies.
Printed or online articles that often interpret or comment on events, and may be biased or sensationalised.
To find out what the audience wants and to check that facts used in a product are accurate.