Moodboards - Word Drop

A mood board is a pre-production document that collects images, colours and textures. It is used to ______ ideas and inspiration and to create a ______, or feeling, for a product's style. It is a point of ______ for the creative team, who must understand the style. It does not show how the final product will look.

Components include images, colours, typography, titles, keywords and textures. Notes that explain the ideas and mood are called ______. Only a ______ mood board can hold real fabrics and samples. Sound and ______ clips can only be added to a digital board. A digital board is made using software such as an image editing package or presentation program. It is created on a computer or a ______, a portable touchscreen device.

The ______, the person or company who pays for the product, and the creative team use it. It is useful at the ______ of a project, before design work begins, and later as a style reminder.

An effective board must be ______, so the items share one style and feeling. It should relate to the brief and appeal to the people the product is aimed at, its ______. It should include a colour scheme and typography, not just images. To improve one aimed at children, add more font samples and a wider range of image types. A ______ font gives a traditional feel and suits print, so a cleaner sans-serif style is better for children.