Which component can only be added to a physical mood board?
Real samples of fabric and real materials
What is a sound mood board?
Sounds, effects and music that give a feel for a product
In a project, who is the client?
The person or company paying for the product
When is a mood board most appropriate for use?
Early in the project, to agree a style with the client
A mood board is being created for a new virtual reality headset. Which images would be most effective?
Circuit boards, fibre optics and sound waves
A digital mood board for children's sweet shop flyers uses a serif typewriter-style font. Which improvement would make it more effective?
Replace it with a modern sans-serif font
Which of these is used to create a physical mood board?
Card, a cork board or a whiteboard
Why should annotation and labels be added to a mood board?
To explain the ideas and mood to the creative team
What makes a mood board effective for a project?
A cohesive collection of items that relates to the brief
A designer gathers clips from other films, example audio and examples of the pace of cuts to give a feel for a new action film trailer. Which type of mood board is this?
A video mood board
A designer shows the client three different mood boards for a new advertising campaign. Why is this useful?
It is easier to change the style now than after the product is made
A mood board for a television advert for a family theme park uses only photos of very young children. What is the best improvement?
Show adults and children of a range of ages
A designer is creating a mood board for a luxury spa. Which colour palette would best create the right mood?
Cool turquoise shades
During the production of a new magazine, the creative team keeps looking at the mood board. Why is this useful?
It reminds them of the style and feel they agreed to create
A digital mood board for a new brand contains only photographs. Which addition would improve it most?
A colour palette and samples of typography
A designer is arranging photographs and colour swatches into a single digital mood board. Which type of software is most suitable?
Image editing software
A mood board for a new magazine includes examples of the lighting, camera angles and poses for the front cover. Which member of the creative team would use this most?
The photographer
Which term describes a pre-production document that collects images, colours, typography and textures to give a feel for the style of a media product?
Mood board
What is meant by a digital mood board?
A collection of visual assets arranged in a single document on a computer or tablet
What is meant by a colour palette?
The range of colours chosen to give a product the right feel and mood
What is meant by typography?
Samples of the font styles, sizes and line spacing that may be used in a product
Which term describes the labels and notes added to a mood board to explain the ideas and the mood?
Annotation
We use cookies to enhance your experience. You can manage your preferences or learn more in our Cookie Policy.