Impact of purpose on design - Word Drop

Style, content and layout are chosen to help a product achieve its ______, the aim behind the whole design. An advert promoting a game looks bold, while a leaflet informing readers uses clear headings. Colour carries meaning: red can signal stop or ______, and a cool blue suits an appliance that keeps food cold, such as a ______.

Products also follow the ______ of their genre. These are the design features an audience expects, so a Blu-ray spine carries the film title and its age rating. The ______ of elements matters, so a mini cereal box puts its name top right and the nutritional information at the bottom.

The style of the visuals and sound sets the mood. A healthy eating photo on a wooden board looks natural rather than plain. A fast-food menu shows a burger alone so every ______, such as lettuce or cheese, is clear. Live shows entertain an audience by mixing ______, meaning sound, with special effects and video.

Language is adapted to the product too. A documentary uses ______ language, with technical vocabulary and no slang. A children's workbook uses simple words and pictures for pupils who are just learning to read. The ______ of the language, meaning how serious or casual it sounds, changes with the product. A larger cereal box adds health claims to ______ shoppers to choose it over other brands.