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Impact of purpose on design

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Impact of purpose on design exam questions15 questions with mark schemes and example answers
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Which term describes the design features that audiences expect to see in a particular type of media product, such as a BBFC rating on the spine of a Blu-ray case?
Conventions of genre
What is meant by 'positioning of elements'?
Where text, images and other items are placed on a page to help the product achieve its purpose
Which term describes the way sound, music and effects are used to create a mood or feeling in a media product?
Style of audio representation
What is meant by 'colour' as a design aspect in a media product?
The use of different hues to create associations and feelings, such as red for stop or error
Which term describes the style of wording used in a soap opera, where characters use everyday words and slang suited to each person?
Informal language
What is meant by 'style of visual representation'?
The way graphics, photos and video are designed to create a feeling in the audience
Which term describes the mood or attitude created by the words used in a media product?
Tone of language
What is meant by 'formal language'?
Serious, correct wording that avoids slang
Why might a web page display an error message in red?
Red is associated with stop or error
A heating company wants to promote a new boiler. Which colours would best suit this purpose?
Oranges and reds to suggest warmth
What is positioned at the bottom of a mini cereal box?
The nutritional information
A large cereal box includes the text 'made from REAL GRAIN'. What is this text designed to do?
To persuade customers that it is healthy
Which of these is a design convention of a Blu-ray cover?
Technical information about the disc
A fast-food menu uses a photo of a burger to inform customers and encourage them to buy. How is the burger shown?
Clearly isolated on a white background
A soap opera uses informal language suited to each character. Why is this appropriate?
It makes the drama realistic and entertaining
A live music show uses audio, special effects, lighting and video. What is the main purpose of these?
To enhance the entertainment for the audience
A children's workbook teaches handwriting to children who are just learning to read. Why does it use simple words?
The language suits young children's reading ability
A company sells garden furniture made from recycled plastic and wants customers to see it as good for the environment. Which colour best suits this purpose?
Green, which suggests nature and the environment
A large cereal box has a much bigger logo across the top than the mini version of the same cereal. Why has the logo been made larger?
To increase brand recognition and catch the shopper's eye
A page in a children's workbook uses symmetrical positioning of elements. Why is this suitable?
It makes the page clear and balanced for young children
A book that teaches 5-year-olds how to look after a pet uses simple cartoon drawings rather than photographs. Why is this suitable?
A simple drawing style suits young children
A nature documentary uses calm music and a steady narrator's voice. Why is this style of audio suitable?
It matches the serious, informative mood of the programme