1. Which term describes the design features that audiences expect to see in a particular type of media product, such as a BBFC rating on the spine of a Blu-ray case?
Positioning of elements
Style of visual representation
Tone of language
Conventions of genre
2. What is meant by 'positioning of elements'?
The mood or attitude that is created by the words used in a media product for its audience
The colours chosen to create particular associations and feelings in the audience for the product
Where text, images and other items are placed on a page to help the product achieve its purpose
The way in which graphics, photos and video are designed to create a particular feeling in the audience