Answers
Matching rival prices
Digital communication
Low introductory price
Health awareness grows
Adding a new colour option
Automated checkouts
Handing out free samples
Rival opens nearby
Using a mail order catalogue
Celebrity endorsement deal
Mobile apps
Charging more than rivals
Market share declines
Withdrawing an outdated model
Strong rival brands
Environmental concern
Sponsoring a sports team
Improving the quality of materials
Opening a new high street shop
Online payment systems
Extending the range sold
Opening branches in new towns
Adding a mark-up to costs
Adding a new feature
Distributing goods through wholesalers