2.1.4 Ethics, environment and business - Word Drop

Ethical ______ means acting in a way that stakeholders see as moral, fair and honest. To act ethically, a business may use better materials, offer guarantees and pay staff properly. This can raise ______, so the business may accept lower ______. However, a strong ethical ______ can attract customers and help the business grow.

Business activity can harm the ______ through noise, air and visual ______. ______ growth means meeting today's needs without reducing what future generations can use. A renewable resource, such as pine trees, can be replaced quickly, but oil cannot. Preventing environmental damage can be ______, so costs may rise and profits may fall.

______ are organisations that try to influence consumer, government and business behaviour. They run campaigns, organise marches and contact the press. Their actions can change a firm's ______, which is the combination of product, price, promotion and place. For example, a campaign might force a business to change its product or its advertising.