2.1.4 Ethics, environment and business

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What constitutes ethical behaviour in business?: Acting in ways considered moral, fair, and honest by stakeholders
How can a firm be ethical and still remain profitable?: By using high-quality materials and providing good customer service
How does ethical behavior serve as a marketing tool for businesses?: Attracts customers who value ethics over cost
What environmental impacts does business activity have?: Pollution
Damage to sites
Use of natural resources
How can sustainable growth be achieved without compromising future needs?: By using renewable resources
How does the marketing mix change in response to pressure group actions?: Adapting product offerings to meet ethical and environmental standards
Why do pressure groups exist?: To influence consumer, government, and business behavior towards issues
How can environmental marketing promote a business?: By attracting customers willing to pay more for eco-friendly products
What challenges do businesses face when balancing environmental considerations with profit?: Managing higher costs associated with sustainable practices while maintaining competitive pricing
Why is it important for businesses to consider both ethical and environmental factors in their operations?: To ensure sustainability, stakeholder satisfaction, and long-term success

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