2.2.3 Promotion - Word Drop

Promotion is the part of the marketing mix that tells customers about a product and persuades them to buy it. ______ is paid communication through media such as television, radio or online banners. ______ involves paying to support an event, person or team in return for having a brand name promoted. Product ______ allow customers to test a product before they buy it, which can reduce the risk of a bad purchase. Special ______ like discounts or buy one get one free encourage customers to buy quickly. ______ gives a product a unique name and image that customers recognise and trust.

Technology has changed how businesses promote products. ______ online ads use browsing data to show adverts to a specific market segment. ______ advertising spreads quickly when people share content on social media. ______ are emails sent to customers with news, offers and updates. These methods can reach large audiences at a lower cost than some traditional advertising.