2.2.3 Promotion

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What is the name for the promotional method in which a business pays towards an event, person or team in return for having its name promoted?: Sponsorship
What is meant by 'product trial'?: Letting customers try a product for free or at a reduced price before they buy
Which term describes online adverts that are selected for a user based on what they have searched for and looked at before?: Targeted advertising
What is meant by 'branding'?: Creating a name, logo and image for a product that customers recognise and trust
What is the name for a regular online bulletin that a business sends to customers who have signed up to receive its news and offers?: E-newsletter
What is meant by 'viral advertising'?: Promotional content that users share online so it spreads quickly
A small local cafe has a limited budget and wants to attract shoppers who live nearby. Which advertising method is most suitable?: Putting posters and flyers in the local area
Which of the following is an example of a product trial?: A company gives away free samples of a new soap
Why might a supermarket use a buy one get one free offer for a short period?: To increase sales in the short term by making the product appealing
What is the main benefit to a business of having strong branding?: Customers recognise the product easily and will pay more for it
A customer searches online for flights to Spain and then sees adverts for Spanish hotels in their social media feed. Why do these adverts appear?: Their browsing history is used to show adverts matching their interests
Why are businesses keen to create adverts that go viral on social media?: It is shared by users and spreads quickly at little cost
What is an advantage to a business of using e-newsletters to promote its products?: They are cheap to send directly to customers who have signed up
A company that sells gardening tools sponsors a national gardening show. What is the main benefit of this sponsorship for the company?: Its brand is seen by people who already enjoy gardening
A cafe has offered half price meals every weekend for a year. Why might this be a problem for the cafe?: Customers may wait for the offer instead of paying the full price
What is meant by 'special offers' as a method of promotion?: Short term price cuts or extra free product to attract buyers
A business selling expensive watches advertises in a luxury lifestyle magazine. Why is this a good choice?: The magazine is read by the customers it wants to reach
A drinks company gives away free cans of a new flavour at a railway station. Why does it do this?: Customers can try the flavour and may then buy it in shops
Which is a disadvantage for a business of promoting its products on social media?: Negative comments can spread quickly to many people

2.2.3 Promotion

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