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2.2.3 Promotion - Quiz

1. What is the name for the promotional method in which a business pays towards an event, person or team in return for having its name promoted?

Public relations
Sponsorship
Personal selling
Advertising

2. What is meant by 'product trial'?

Sending customers a regular email containing news and offers from the business
Selling that involves direct contact between a member of staff and a customer
Offering a short term price reduction or extra free product to encourage buying
Letting customers try a product for free or at a reduced price before they buy

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