Answers
Paid messages across media designed to inform, persuade, and reach customers
Free or low-cost samples allowing customers to test products before purchase
Regular emailed updates and offers sent to subscribed customers directly
Short-term discounts or deals encouraging trial and boosting sales quickly
Creative campaigns spreading rapidly through social sharing at low cost
Brand financially supports event, person, or organisation to build associations
Creating recognisable name, logo, and style to build trust
Part of marketing mix that tells people about products and persuades purchases
Platforms enabling rapid sharing, interaction, and targeted audience engagement
Television commercials reaching wide audiences but often expensive and broad
Ads shown to specific groups using browsing and behavioural data
Audio messages using jingles and schedules to reach listeners during routines