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2.2.1 Product - Word Drop

Drop the words into the correct position in the paragraph. Press submit to check your answers.

The ______ combines three elements. Function is what a product is meant to do. ______ is how a product looks and feels, so beauty companies invest in packaging. Cost is the money spent making it. A business must keep cost low enough to make a ______ but still offer a product that customers want.

The ______ maps sales against time. It has four main stages. At ______, sales are at their highest and the product is most popular. The other stages are introduction, growth and decline. At the decline stage, sales fall and the product may be ______ from the market. Businesses use ______ strategies, such as new flavours, to prolong the product's life.

Businesses must ______ their product from the ______. This helps the product stand out and attract more customers. If a product is so different that no rival offers it, it has a ______. This can help a business keep the product popular for longer.
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