2.2.1 Product

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Which three elements form the design mix?: Function, aesthetics and cost
If a product performs its job well, which design mix element is being met?: The function element of design
Aesthetics refers to which aspect of a product?: How a product looks and feels
Which product would prioritise low cost over looks?: A budget supermarket brand
What does a product life cycle diagram normally plot?: Sales over time or stage
Which is the correct order of product life cycle stages?: Development, growth, maturity, decline
Why might sales be low at product introduction?: Because customers are unaware initially
What indicates the maturity stage of a product?: Sales reach their peak level
Which is a valid reason for keeping a declining product on sale?: It still makes a profit
Which is an example of a product extension strategy?: Introducing new variants
How does redesigning packaging help a product?: Makes it more attractive to buyers
What is differentiation in product strategy?: Offering something different from competitors
Which best describes a Unique Selling Point (USP)?: A feature competitors do not offer

Round complete