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2.2.1 Product - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Design mix
Function
Aesthetics
Cost
Product life cycle
Introduction stage
Growth stage
Maturity stage
Decline stage
Extension strategies


Answers
Money required to produce a product, affecting price and profit margins
Peak popularity stage when sales level off and competition increases
Stages showing how product sales change over time
Early launch phase with development, promotion and usually low initial sales
Period when sales increase as more customers adopt the product
What a product does and how well it performs its intended purpose
How a product looks, feels, and its packaging or overall style
Actions to prolong a product’s life, delaying decline and reducing losses
Stage when sales fall and product may be withdrawn from market
Combination of function, aesthetics and cost in product development decisions
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