Answers
Adding extra features to a product
Decline
Updating the packaging
A kettle that boils water quickly
Lowering the price
Brightly coloured packaging
A sleek and curved car body
Maturity
Growth
Smooth, shiny surfaces on a phone
A soft-touch finish on a console
How well a product performs
Introduction
Launching a new flavour
The money spent making each unit
A sponge that cleans a car
Selling the product in new countries
Using cheaper raw materials
A battery that lasts all day
A car that handles bends well
The amount spent supplying a service
Keeping production spending low