1.2.4 The competitive environment - Crossword

Clues

1. Amount of money a business charges for its goods or services (5)
2. Discounts and special offers to attract more customers (10)
3. How good a business's goods or services are compared with rival offerings (7)
4. Place where a business chooses to site its operations (8)
5. Variety of goods a business sells to attract different customers (12)
6. Support that builds loyalty and encourages repeat purchases (15)
7. Tool used to assess strengths, weaknesses, opportunities and threats (4)
8. Rivalry between businesses aiming at the same customers with similar goods or services (11)