Answers
Located in a high footfall area
Training staff to be helpful
Reviewing the marketing mix
Using superior materials
Offering a friendly welcome
Deciding whether to expand
Specialising in a niche line
Handling returns easily
Being the cheapest option
Charging less than rivals
Reacting to a rival opening nearby
Choosing how to differentiate
Offering a wide selection
Situated near target customers
Setting new business objectives
Being accessible by public transport
Avoiding areas with many rivals
Using low introductory rates
Stocking complementary items
Offering discount vouchers
Matching rival charges
Providing after-sales support
Choosing a site with low rent
Responding quickly to complaints