Answers
Dividing markets by location such as country, region, or climate.
Tailoring products to local tastes, traditions, and regional differences.
Targeting products to life stages because needs change with age.
Dividing a market into smaller groups with similar needs and wants.
Specific group of consumers a product or service is aimed at.
Product targeting a small, specific segment with specialised needs.
Dividing markets by characteristics like age, gender, and income.
Grouping consumers by earnings to predict spending on necessities or luxuries.
Classification of areas as urban, suburban, or rural for selling.
Product aimed to satisfy a wide range of general consumers.
Plotting products against features like price and quality to spot gaps.
Grouping consumers by activities, interests, and opinions for targeting.