Menu
Qualifications Edexcel GCSE Business 1.2 Spotting a business opportunity

1.2.3 Market segmentation

Card 1 of 25 0 got it 0 still learning
Question
TapClick or press space to see the answer
Answer
All 25 cards in this set
Why do businesses use market segmentation?
To group consumers with similar needs
Which is not a main method of market segmentation?
Company organisational ownership type
Which product mix matches climate segmentation for warm areas?
Sun protection lotion and light clothing
Which best explains the purpose of market segmentation?
To divide market into similar groups
How does segmentation help businesses market products?
To tailor products for specific groups
Which describes a niche product?
Targets a narrow specific customer group
What is a target market?
A specific group a product targets
Why does climate matter in geographic segmentation?
Because consumers need different climate products
Which best explains the purpose of market segmentation?
To divide market into similar groups
How does segmentation help businesses market products?
To tailor products for specific groups
Which describes a niche product?
Targets a narrow specific customer group
What is a target market?
A specific group a product targets
Why does climate matter in geographic segmentation?
Because consumers need different climate products
Which best explains the purpose of market segmentation?
To divide market into similar groups
How does segmentation help businesses market products?
To tailor products for specific groups
Which describes a niche product?
Targets a narrow specific customer group
What is a target market?
A specific group a product targets
Why does climate matter in geographic segmentation?
Because consumers need different climate products
How does population density affect business location choices?
Urban areas attract more cafés and outlets
Why might a global restaurant change menus by country?
To suit local tastes and preferences
How does age segmentation help businesses?
By designing products for life stages
Which is an example of lifestyle segmentation?
Sporty people who buy athletic gear
What does socio-economic grouping combine?
Income, education and occupation data
What is a risk of assuming segment members are identical?
Missing individual needs within a segment
How does market mapping help businesses?
It shows competitors and market gaps