1.2.3 Market segmentation - Crossword

Clues

1. Dividing a market into smaller groups with similar needs (12)
2. Where a product is designed to appeal to a wide range of consumers (10)
3. Small, specific section of a larger industry that a specialist business targets (11)
4. Particular group of consumers a product is aimed at (12)
5. Geographic place where customers live or businesses trade (8)
6. Characteristics like age gender income education and family size (12)
7. Grouping customers by activities interests and opinions (9)
8. Grouping consumers by earnings to predict buying choices (6)
9. Dividing a market into groups such as children, adults and older people (3)
10. Placing products on a diagram using two variables such as price and quality (13)
11. Number of people per square kilometre, classed as urban, suburban or rural (17)
12. United Kingdom method of grouping consumers by occupation, education and income (13)
13. Dividing consumers into males and females for a product range (6)
14. Business selling similar products in the same market to the same customers (10)