Answers
Toys designed for pre-school children
Spotting an unoccupied position
Anti-ageing creams for older customers
Luxury cars for wealthy buyers
Fashion ranges for image-conscious shoppers
Using customer views to compare products
Video games for competitive gamers
Cafes in densely populated cities
Gardening magazines for hobby growers
Sun tan lotion for hot climates
Warm clothing for cold regions
Holidays for people over sixty five
Comparing rivals on two variables
Showing where brands sit versus rivals
Adventure gear for outdoor enthusiasts
Positioning a product against competitors
Value range groceries for lower earners
Plotting brands by price and quality
Haggis sold mainly in Scotland
Budget cars for lower earners
Revision guides for GCSE students
Premium own-brand groceries for higher earners