1.2.2 Market research - Crossword

Clues

1. Gathering and analysing information about customers and competitors (14)
2. First hand information collected directly by the business (15)
3. Existing information gathered from other sources or reports (17)
4. Written form completed by respondents to gather their views on a product (13)
5. Research method that asks people questions, including interviews (6)
6. Small group brought together to discuss and give detailed views (10)
7. Watching behaviour in natural settings to collect data (11)
8. Numerical data that measures how many or how often (12)
9. Data about opinions, reasons and motivations rather than numbers (11)
10. Online platforms used to gather real time customer data and spot trends (11)
11. What buyers require from a product or service to be satisfied (13)
12. The extent to which data can be trusted as accurate and representative (11)
13. Group of people chosen to take part so they represent the market (6)
14. Using free or paid for websites to gather data about a market (16)
15. Detailed paid for studies produced by private research companies such as Mintel (13)
16. Free official publications on the economy, population and jobs (17)