1.2.2 Market research

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Which purpose of market research helps businesses avoid costly mistakes?: Reduces the risk of failure
Which research type answers how many or how often questions?: Quantitative research collecting numerical data
Which method mainly produces qualitative insights from a small discussant group?: Focus groups with selected participants
Which is a key benefit of social media for market research?: Provides real time consumer data
Which secondary source is detailed but often costs money?: Market reports from private companies
Which questionnaire question type is easier to count?: Closed questions with set answers
Which is an example of observation in market research?: Watching shoppers choose products
Why must a sample represent the market in research?: To make the data reliable
Which problem can unreliable market research cause?: Missing customer needs and opportunities
Which describes primary research?: First hand information collected directly
Which tool mixes open and closed questions?: A planned questionnaire for respondents
Which feature of government reports limits their use for specific markets?: They tend to be broad and general

Round complete