1.2.2 Market research - Categories
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Secondary research methods
Answers
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Market reports
Opinions and motivations
Identify customer needs
Internet research
Interviews
Numerical and countable
Government reports
Focus groups
Understand competitors
Questionnaires
Inform business decisions
Answers how often
What people think
Answers how much
Feelings and attitudes
Reduce business risk
Surveys
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Underlying reasons
Observations
Spot gaps in the market
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