1.2.1 Customer needs - Word Drop

Every customer buys goods or services to satisfy particular ______. These differ from one person to the next, so a business must identify its ______ market, the group of buyers it aims to serve.

______ is the amount a customer is willing to pay for a product or service. ______ is the perceived standard of a good or service, and because it depends on personal opinion it is highly ______.

______ means offering customers a range of different products, such as flavours, brands or sizes. However, too many different ones can confuse buyers rather than help them. ______ refers to how easy it is for a customer to obtain or use a product. One of its factors is ______, which means the business is in a place customers can easily reach.

Meeting what customers want brings in ______, the money a business makes from selling its goods. This income helps the business to keep trading, which is what is meant by its ______, and to grow.