1.2.1 Customer needs

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Which list shows the four main customer needs?: Price, quality, choice and convenience
Which statement best describes what customers usually want about price?: Good value rather than lowest price
Which sentence best distinguishes 'cheap' from 'good value'?: Cheap suggests low cost and quality
Which idea is correct about price and quality?: Low price does not guarantee low quality
Why is quality often judged differently by customers?: Different customers judge quality differently
What does 'choice' mean for a business offering products?: Offering a range of options for customers
What is a likely problem from offering too much choice?: Customers become confused and sales drop
Which is an example of improving convenience for customers?: Multiple payment and finance options available
Why does a business location matter to customers?: Customers prefer easy to access businesses
What is the consequence of poor product availability?: Customers cannot buy and sales are lost
Which delivery feature most increases convenience for customers?: Fast, reliable and low cost delivery
Why must a business identify a target market?: To tailor price quality choice and convenience
What result follows getting the right mix of customer needs?: Generates sales and helps business survive

Round complete