Answers
Main requirements customers want: price, quality, choice, and convenience.
Perception of getting good quality relative to the price paid.
How easy it is for customers to obtain or use a product.
Person or business that buys and uses a product or service.
Specific group of customers a business aims its products or services at.
Perceived standard of a product or service; subjective to customers.
Amount a customer is willing to pay, matching market expectations.
Identifying and meeting needs helps generate sales, growth, and survival.
Range of options; right amount helps sales, too much can confuse customers.