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Understanding External Influences on Business

How stakeholders, the economy and other outside forces affect a business, and how businesses respond to them.

  1. Section 1Business stakeholdersStakeholdersStakeholder objectivesHow stakeholders are affected by business activityStakeholder influence and powerStakeholder conflict7 notes 11 min readStart reading
  2. Section 2The economy and businessThe economic climateEconomic growth and recessionUnemploymentConsumer incomeInflation8 notes 11 min readStart reading
  3. Section 3External influencesExternal influencesPossible responses to external influencesEvaluating responses to external influencesResponding to changes in the economic climate4 notes 6 min readStart reading