Spotting a Business Opportunity

Section 1Customer needsCustomersValue and perceived qualityAvailability and payment convenienceCustomer needs and survival4 notes 6 min readStart reading
Section 2Market researchMarket researchPrimary and secondary researchQuantitative and qualitative dataSurveys, questionnaires and interviewsFocus groups9 notes 13 min readStart reading
Section 3Market segmentationMarket segmentationBenefits of market segmentationDrawbacks of market segmentationLocation segmentationDemographic and age segmentation7 notes 11 min readStart reading
Section 4The competitive environmentCompetition and the competitive environmentLocation and competition2 notes 4 min readStart reading