Users and Uses of Mind Maps

A mind map is a creative tool that anyone involved in a media project can use to explore and develop ideas. It is not just for designers: a client, graphic designer, web designer, illustrator, photographer or production manager may all use one at some point.

Who uses one and why

Different users come to a mind map with different needs. A client might use one to help explain what they want from a product. A graphic designer, web designer or illustrator can use one to explore options and see how visual choices connect. A photographer might use one to plan the practical side of a shoot. A production manager may use a mind map to set out the parts of a project that must be organised, for example who owns each task and what needs to happen first.

When it is appropriate

A mind map works well when you need to come up with ideas about the components of a theme, and to set out the ideas that sit under each component. It also suits breaking down one single aspect of a product into smaller pieces. You can make different mind maps at different stages of the same project.

Early in a project, use one to explore the purpose of a product, its audience and the intended response. When you are planning the practical side of production, use one to consider all the practical aspects of a shoot before work begins. You can also use one to generate ideas for creative content and to break down how a scene or production will be filmed, such as by listing its shots, set-ups and jobs.

For example, a community garden group making a short film for its open day could use an early mind map to explore why the film is needed and who should feel welcome. Later, the production manager could use a new mind map to organise the practical jobs, while the person editing the film could use one to plan the order of the clips.